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    The Premier AT Conference

Moving Accessibility Upstream: A TV Platform Case Study

Date & Time
Thursday, March 16, 2023 - 3:20 PM PST  
Location
Platinum 5 (VISPERO)  
Description
TPGi worked with a major video streaming service on accessibility. After initial in-house accessibility efforts had made some progress, they were ready to scale up all of their target platforms: smart TVs, mobile apps, and web. They recognized the need for an accessibility journey and kicked off the collaboration. Accessibility audits and training were expected from the start, but the project also had built-in flexibility to deploy any of TPGi’s expert services. We describe our solutions to questions and challenges from a year-long collaboration: • Choosing the scope of initial audits: platforms and functional breadth • Lessons learned from collaborations with designers • Setting the tempo of accessibility role-based training • Applying accessibility best practices to a smart TV app: research, iteration, and emerging norms • Defining a partnership between in-house and outside accessibility experts • Innovating the format of accessibility design artifacts and reference guides • Measures of success for the digital products and for the organization  
Audience
  • Information & Communications Technology
  • Entertainment & Recreation
  • Media & Publishing
Audience Level
Intermediate  
Session Summary (Abstract)
How did a major streaming service move the dial on accessibility? We share strategic, tactical, and technical challenges and how we overcame them together, building organizational maturity and improving the return on accessibility.  
Primary Topic
Gaming & Interactive Entertainment  
Secondary Topics
  • Design
  • Development
  • Digital Accessibility
  • Leadership & Strategy
 
Session Type
General Track  

Presenters

  • Anne Scallan
    TPGi
  • Mitchell Evan
    TPGi

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