As a college student, Franck Vigneron, now a marketing professor at California State University, Northridge, was intrigued by the influence branding activities had in creating and maintaining the appeal for luxury goods — whether it was the sleek designs of Louis Vuitton or the sporty features of a Lamborghini. Continue reading about the best business book of the year.
Many people know the general narrative about Thanksgiving taught in U.S. classrooms, recounting the Native Americans’ supposed feast with newly arrived Europeans hundreds of years ago. But how many people know about the current culture and lives of Native Americans today? Continue reading about the program.
As the United States continues to recover from the Great Recession, California State University, Northridge is promoting financial literacy to help a new generation of students make better decisions and invest in their future. Continue reading about financial literacy education.
California State University, Northridge’s Orange Grove Bistro was packed with faculty, staff, students and community leaders attending the Black Alumni Association’s (BAA) second annual awards and scholarship fundraiser, Nov. 14. Continue reading about the event.