Experts Directory: Consumer Issues

Paul Fidler 

Department of Systems and Operations Management 

Work: (818) 677-2470 

Email: paul.fidler@csun.edu 

  • Manufacturing resource management 
  • Supply chain management 
  • Aerospace products 
  • Consumer products 

Mariam Beruchashvili 

Department of Marketing 

Work: (818) 677-2420 

Email: mariam.beruchashvili@csun.edu 

  • Consumer behavior 
  • Role of gender identity and emotions in consumption 
  • Consumer trends 
  • Consumer finance/economics 
  • Consumer insights 
  • Advertising and promotion 

Articles: “Servicescapes emplacing masculinity: Pursuing fighter identity at the martial arts gym,” Journal of Consumer Culture 2025 

Podcast Interview: Diving into the Discourse, Ep.30: Changing Consumer Habits 

David Boyns

Department of Sociology
work: (818) 677-6803 / 3591
email: david.boyns@csun.edu

  • Sociological theory
  • Emotions
  • Social interaction
  • Mass media
  • Consumerism
  • First-year public school teachers
  • Quantitative survey research

Learn more about David Boyns:

 

Yi “Tom” Cai

Department of Family and Consumer Sciences
work: (818) 677-3122 / 3051
email: yi.cai@csun.edu
Also speaks: Chinese

  • Consumer resource economics
  • Family resource management
  • E-commerce

Learn more about Yi "Tom" Cai:

CSUN Faculty Offer Tips for Keeping the Holiday's Healthy

 

Claudia Fajardo-Lira

Department of Family and Consumer Sciences
work: (818) 677-3021 / 3051
email: Claudia.fajardo@csun.edu
Also speaks: Spanish

  • Food science and technology
  • Food safety
  • Nutrition
  • Functional foods
  • Food chemistry
  • Biotechnology
  • Sustainability

Learn more about Claudia Fajardo-Lira:

Magaram Center Uses Most Advanced Health Assessment Technology: Bod Pod

 

Kristen Walker

Department of Marketing
work: (818) 677-2040
email: kristen.walker@csun.edu

  • Social media
  • Consumer information exchange
  • Privacy
  • Marketing and public policy
  • Technology and consumer information
  • Data-rich environments
  • Trust and transparency
  • Middle-school youth and digital literacy
  • Social media and sports
  • Small business and start-ups and issues of privacy and security

Learn more about Kristen Walker:

 

Wendy Host

Department of Recreation and Tourism Management
work: (818) 677-3202
email: wendy.yost@csun.edu

  • Bridal coaching
  • Business communication
  • Career coaching
  • Communication skills
  • Customer service
  • Employee recruitment
  • Employee retention, training and development
  • Event planning
  • Life coaching
  • Marketing
  • Problem solving
  • Work/life balance
  • Small business development