Department of Marketing

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Welcome to the Department of Marketing

By effectively educating our diverse student population to high standards of performance, we prepare students to become productive leaders in marketing specific disciplines. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.

Academic Programs

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B.S.B.A. with a Marketing Option

Marketing is a broad field that encompasses a range of important activities for all types of domestic and international businesses.

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Minor in Marketing

The Marketing minor allows non-Marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.

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Careers

Marketing is a dynamic and exciting field to work in, and a marketing degree from CSUN prepares students for a variety of careers. Graduates can pursue careers focused in digital marketing, social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, sales, wholesaling and retailing, communications and public relations, international marketing management, and non-profit marketing.
These would be often considered separate types of jobs.

Latest News

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(L to R) Keynote speaker Jon Georgio with CoVolta's Tim Attewell and Nazarian College Dean Chandra Subramaniam

April 28, 2025

CoVolta Wins Grand Prize and Audience Choice at 10th Jeff Marine Bull Ring

CoVolta won the grand prize of $10,000 at the 10th annual Jeff Marine Bull Ring New Venture Competition for i...

Karen Shirvanyan, Timothy Tracy, Ashot Gharibyan and Robert Paronyan standing together

April 23, 2025

Bull Ring Finalist Spotlight: ChronoFlow Streamlining Productivity with Smart Automation

Meet ChronoFlow—a student team developing an AI-powered project management platform designed to revolutioni...

Brittany Evans holding three sample straws from her company

April 21, 2025

Bull Ring Finalist Spotlight: Brittany – Founder of Sassy Mouth Straws

Meet Brittany Evans, a passionate and driven student in her Junior year at CSUN who’s shaking up the boba t...

Department Chair

Deborah Heisley, PhD

Bookstein Hall 3119
18111 Nordhoff Street
Northridge, CA 91330-8311

  • Phone: (818) 677-2458

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Our Accreditations

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