Welcome to the Department of Marketing
By effectively educating our diverse student population to high standards of performance, we prepare students to become productive leaders in marketing specific disciplines. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.
School districts across the country are relying more on technology than ever before, but what happens to the students' data? Marketing professor Kristen Walker wants to find out. Read more
CSUN alumnus John Dokes ’92 (Marketing) was the kid who was interested in everything. He became the adult who has done almost everything.
There was a point in his youth when he wanted to become a TV weatherman, and a funny thing happened. Though he’s not reporting the weather on air, he’s now the Chief Content Officer and President of the AccuWeather Network.
He also loved comic books as a kid and became an executive at Marvel. He was passionate about singing and dancing in his youth. He worked for VH1. Add to that that he is an accomplished jazz vocalist who just released his third album.
“Being around that is very inspiring,” said his best friend and fellow CSUN alumnus Kenneth Wynn. “Sometimes it grabs and inspires you (to think), ‘OK, what are you doing?’ But it doesn’t come off with any arrogance or any sort of a pompous attitude. He’s looking at you like, ‘This is what I did, and you can do it too.’” Read more
Twitter is known for its engaging content, social media activists and opinionated users that often reinforce societal trends. There are also those who use Twitter to attack.
These “angry tweeters” can have an oversized impact on a business’s brand identity, according to California State University, Northridge marketing professor Kristen Walker. Read more
California State University, Northridge marketing professor Barbara Gross was honored with the Marketing Educators’ Association (MEA) 2019 Lifetime Contribution Award for her significant and long-term contributions to the organization.
“At MEA, I’ve been around people who really care about marketing education and the scholarship of teaching,” Gross said. Read more
CSUN Marketing professor Dr. Curt Dommeyer honored with Marketing Educators Association (MEA) Lifetime Contribution Award 2018.