Chris Simmons: The Art of Writing Coverage

Video recording

Entertainment Media Management

A panel discussion event in the Armer Theater

Photo by Jasmine Cordero

Entertainment media management is a business-oriented discipline that focuses on the leadership of media firms. The field encompasses a range of topics, including managerial theories and organizational management, the media industry structure and environment, financial management, production management, procurement management, media research, media sales, content distribution, and the marketing of media companies. In examining each of these areas, emphasis is placed on strategic decision-making and problem identification in an industry experiencing rapid technological change, shifting consumer trends, and evolving regulation.

The major objective of entertainment media management as an academic discipline is to connect management theory to practice within media enterprises and throughout the phases of content development and distribution. Media professionals need strong managerial and business strategy skills as well as an entrepreneurial mindset to succeed in today’s dynamic media environment. The coursework that students will be immersed in will equip them with these skills to make an impact in a wide array of positions, including talent and production management, media research, programming, sales, marketing, and media law.


Program Information

Faculty

Email: todd.holmes@csun.edu

Email: harsha.rao@csun.edu

  • Christina Sibul

Email: christina.sibul@csun.edu

Lecturers

  • Iris Arvizu

Email: iris.arvizu@csun.edu

  • Michael Bevan

Email: michael.bevan@csun.edu

  • Greg Ciaccio

Email: gregory.ciaccio@csun.edu

  • Leigh Collier

Email: leigh.collier@csun.edu

  • Edward Frank

Email: edward.frank@csun.edu

  • Jeffrey Gilbert

Email: jeffrey.gilbert@csun.edu

  • Elizabeth Huszarik

Email: elizabeth.huszarik@csun.edu

  • John Lynch

Email: john.lynch@csun.edu

  • James Overman

Email: james.overman@csun.edu

Chris Simmons: The Art of Writing Coverage

Video recording

Scroll back to the top of the page