Valley Nonprofit Resources

  • San Fernando Valley vista, Valley Nonprofit Resources

Valley Nonprofit Resources

Welcome to Valley Nonprofit Resources

Established in 2007, Valley Nonprofit Resources offers both information and services to strengthen the more than 4,800 nonprofit organizations in the San Fernando Valley region of Los Angeles. Welcome to VNR's website! Click on the buttons to your left and at the top to access many resources that can help you increase the effectiveness of your nonprofit. VNR is a program within the Center for Southern California Studies, at California State University Northridge.

October 2015 VNR Workshop at Strength United

Featured Events
10/3/2017-Success with End-of-Year Giving
10/12/2017-Partnerships in the San Fernando Valley Nonprofit Sector
11/2/2017-How Advocacy Can Help Your Nonprofit Fundraise
11/9/2017-Fight, Flight, or Freeze? Nonprofit Survival Strategies during Times of Uncertainty
VNR Workshop Series-Living in the Digital World: Nonprofit Fundraising, Marketing and Public Relations (see below for dates)
Featured Publications
(visit Library for a complete list)
2017 Resource Directory for Nonprofit Capacity Building in Los Angeles County (.pdf)  Note: New Edition Available

October 2015 VNR Workshop at Strength United. ;Photo (above) of the San Fernando Valley courtesy of Randy Witt Productions.

In the News

Success with End-of-Year Giving More than 30% of all annual donations happen in December. So how does your nonprofit’s strategy stand out from the crowd? Join fundraising consultant Janet Levine to discuss innovative strategies for year-end giving and how to implement them. This free Valley Nonprofit Resources educational workshop will be held in Tarzana on October 3, 2017 from 4-6 pm. It will include strategies for ensuring that every donor gets the right message in the right way, that the “ask” is for enough but not too much, and that end-of-year giving also helps build long-term donor relationships. Discover new and sometimes surprising ways to make 2017 the best end-of-year giving campaign ever. Co-sponsored by Community Foundation of the Valleys. Community Partners for Reseda, Fernando Awards Foundation, and Neighborhood Partners in Action. For more information and to register, contact VNR Project Coordinator Ashley Wright, 818/677-2774, or ashley.wright.2@csun.edu.

Partnerships in the San Fernando Valley Nonprofit Sector How do Valley nonprofits partner with each other? CSUN Professor David Boyns has conducted a study of both on-campus and community-based organizations in the health and well-being arenas, and how they work together both formally and informally. Examples of success and of challenges in these partnerships have emerged from this study, along with possible future directions that might be facilitated by CSUN’s Institute for Community Health and Well-Being. Professor Boyns will report his study’s findings at a meeting of the Valley Providers Collaborative on Thursday, October 12, 2017 12-1:30 pm at Cri-Help in North Hollywood. This presentation is co-sponsored by Valley Nonprofit Resources and Valley Care Community Consortium. The presentation is free of charge, and a low-cost lunch is available. For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

VNR Workshop Series - Living in the Digital World: Nonprofit Fundraising, Marketing and Public Relations

Tuesday, October 24, 2017 4:00 pm – 6:00 pm

Quick Digital Tactics for Nonprofit Marketing This interactive workshop centers on how to approach nonprofit marketing with a business mindset. This free workshop, led by marketing consultant and nonprofit CEO Brian Frankel, will help each participant create the basics of a campaign for getting new clients, funding sources, donors and volunteers. Topics covered also will include specific methods for conversion funnels, search engine optimization, content creation, and creative use of email.

Tuesday, November 14, 2017 4:00 pm – 6:00 pm

Public Relations in the New Media World In the 21st century new media world, nonprofits have many PR options beyond the classic press release. Simple digital conversations among peers can capture a higher Google ranking than a mainstream media publication. It's less about managing information flow and pushing content - and more about creating content, networking and engagement. The digital age makes it faster, free, highly accessible and more effective for a nonprofit. This free workshop, led by corporate and nonprofit PR and fundraising consultant David Berkus, will identify new ways to effectively get the message out - with credibility to many targets and with ease and consistency.

Tuesday, December 5, 2017 4:00 pm – 6:00 pm

The ABC’s of Digital Fundraising Online fundraising is often more cost-effective than direct mail and events, and donors increasingly say they prefer to donate online. This free workshop led by digital fundraising consultant Arlene Zeichner will help nonprofits learn how to use e-mail, websites, social media (especially Facebook) and Google’s free AdWords to reach current and potential donors.  Participants are encouraged to bring their laptops for this hands-on workshop.

For more information and to register please contact Ashley Wright, (818) 677-2774 or ashley.wright.2@csun.edu

How Advocacy Can Help Your Nonprofit Fundraise Success with government grants and contracts can be increased by strategic use of advocacy approaches - nonprofits can interact with government and elected legislators, or they can be supported indirectly by community advocates.  This free workshop will discuss how such advocacy can be part of an overall fundraising strategy.  Nonprofits also may be able to attract new foundation or individual donors who view the organization’s mission through a policy lens.  And advocacy can help establish a nonprofit as a thought leader - inspiring donors and boosting credibility with various public officials.  Including current events and policy issues in a nonprofit’s communications to its constituents and funders can help, too - some nonprofits are having success with “rage fundraising,” strategies focused on connecting with donors’ outrage about the current political situation.  All these approaches will be discussed in a lively format led by Larry Kaplan, principal of Larry Kaplan Consulting, who provides both fundraising and advocacy services for nonprofits and associations.  The workshop will be held on Thursday, November 2, 2017 from 4-6 pm in Van Nuys. For more information and to register, please contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Fight, Flight, or Freeze?  Nonprofit Survival Strategies During Times of Uncertainty How are nonprofit leaders responding to all the uncertainty in the current funding and political environment? CSUN Associate Professor Jodi Brown has conducted in-depth interviews with Executive Directors of San Fernando Valley nonprofits, and will report her study’s findings at a meeting of the Valley Providers Collaborative on Thursday, November 9, 2017 12-1:30 pm at Cri-Help in North Hollywood (just one year after the election of President Trump!). Some ED’s have made a conscious decision to “stay the course” and see what happens next; others felt distress about the current environment but were uncertain about the next strategy to use in going forward to serve their vulnerable clients. This presentation is co-sponsored by Valley Nonprofit Resources and Valley Care Community Consortium. The presentation is free of charge, and a low-cost lunch is available. For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

2018 Wells Fargo Executive Directors Leadership Institute The Wells Fargo Executive Directors Leadership Institute is a 12-month leadership coaching program designed to help both new and experienced Executive Directors transform their leadership, strengthen their network and guide their organizations toward long-term sustainability.  This program provides dedicated one-on-one coaching, peer learning and comprehensive training to help nonprofit leaders turn their visions into reality. The early bird deadline to apply is Friday, September 22, 2017. With an early bird application, the program fee is $1,800. Partial sponsorships for eligible organizations may be available. For more information, please visit www.escsc.org/edli or contact Janet McIntyre, Vice President of Programs and Training at jmcintyre@escsc.org or (213) 613-9103 x20.

Giving USA 2017 – Highlights Giving USA is the most authoritative annual report on philanthropy in America. This year’s study provides a deep look into the prevailing trends and key benchmarks for philanthropy in the U.S. for the year 2016, as well as a new, special section on donor-advised funds. Access the FREE highlights document (.pdf). To purchase the full report in a paperback ($119.95) or digital ($89.95) format, please visit: https://givingusa.org/.

A recent Chronicle of Philanthropy article examines the factors contributing to the slow growth of philanthropic giving identified in Giving USA 2017, and what that could mean for 2017. View this article (.pdf).

Nonprofit Standards, A Benchmarking Survey Nonprofits with strong strategic plans are better positioned to weather financial disruptions and overcome unexpected challenges. Nonprofit Standards, BDO's first annual nonprofit benchmarking survey, includes an in-depth analysis of nonprofits' operating reserves, top challenges and future plans for growth - all essential factors to consider in strategic planning.  To find out how your nonprofit stacks up and to view the complete strategic planning section, please visit: https://www.bdo.com/insights/industries/nonprofit/nonprofit-standards,-a-benchmarking-survey-(1)/strategic-planning

What Donors Want: Donor-Advised Funds Although the philanthropists behind donor-advised funds can be an enigma for nonprofits, these donors give anonymously less often than one might think. How can one effectively identify these individuals and secure their donations? The recently released Chronicle of Philanthropy report explores how these funds are transforming philanthropy.  It teaches the reader how to cultivate relationships with donor-advised fund owners and get tips to successfully seek gifts. To purchase this report in a print ($55) or digital ($35) format, please visit: https://www.philanthropy.com/interactives/store?CID=ADCOPEM17AUGDAFREPORTE2B#id=46.