Valley Nonprofit Resources

  • San Fernando Valley vista, Valley Nonprofit Resources

Innovative Online Options for Donor Communications

Wednesday, September 16, 2020 - 4:00pm to 5:30pm

Location:
Online: Zoom
Cost:
Free

For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Donors today want immediate responses to their inquiries, the ability to do convenient one-click donations, and personalized updates from nonprofits to which they donate. Even slight friction or delay can cause donations to be postponed or spent elsewhere. In this free educational workshop, you will learn how to setup and automate digital donor communications that respond to these donor needs. You will learn the basics of how to configure an “interactive chat-bot” on your website with a preset script that automatically answers your donors' frequently asked questions and solicits donations with an easy response. You will also learn how to use this same workflow and script for automated text message campaigns and Facebook Messenger Ad Campaigns that sync with your Facebook Page. Faculty for this workshop is Brian Frankel, a digital communications consultant working in the American and international corporate community who also is CEO of a Valley-based nonprofit. The workshop is part of the VNR Recovery Initiative.