How to Build a Strategic Communications Plan for Mission-Driven Success

An interactive, practical training on how to develop, write, and execute a strategic communications plan that the whole organization can use—and that actually advances mission. This step-by-step live webinar will cover the key components of a comprehensive communications strategy, tools for overcoming internal hurdles, and recommendations for how to implement a plan successfully. It will cover how to craft core messaging tenets and determine how to apply them to different audiences and across all sorts of channels—from canvasser talking points to website and social media to traditional newspaper op-eds. By the end of this 90-minute webinar, participants will have a clear, simple structure for the organization’s next—or maybe first!—strategic communications plan and the deep understanding of how all the parts fit together.