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How to Successfully Blend Your Online and Offline Personas

February 22, 2016

A business suit with an @ symbol, representing online presence.

Photo Courtesy of CIO

"What's the first thing you do when you're introduced to a new person? If you're like most people, you check them out online -- their Facebook page, Twitter feed, LinkedIn profile and so on. Potential employers do the same when they're screening candidates, so it's important to make sure your online presence offers an accurate picture of your whole self before you're asked to an in-person interview.

"In this day and age, how you conduct yourself personally does reflect on how you are viewed professionally because of the advent of social media. The two inform each other much more so than they have in the past. In the spirit of full transparency, it's critically important that you represent yourself accurately online," says Jason Hanold, CEO and managing partner at Hanold Associates, an executive search firm.

For hiring managers and recruiters, it comes down to trust, especially when they must make quick decisions based on initial impressions, says Hanold. The more information a recruiter has about you, the more quickly they develop an impression and make a snap decision, sometimes in seconds, on whether or not to invite you for a phone call or an interview.

"You can't trust who you don't know; the more information you have, the better decision you feel you're making. As a job seeker, your online impression is the first and sometimes only view recruiters and hiring managers see of you, besides your formal resume, and that is what they're basing the next step on," Hanold says."

Read more at CIO