Tina Kiesler

Tina Kiesler
(818) 677-4608
Office location:


Dr. Tina Kiesler is an award-winning undergraduate and MBA educator. She is a professor in the Marketing department in the David Nazarian College of Business & Economics at California State University, Northridge (CSUN), where she also served as the Business Honors Program Director and the Faculty Athletics Representative to the NCAA. In her research and publications, Professor Kiesler studies consumer person perception in the marketplace (how marketplace behaviors affect one's perceptions of self as well as perceptions of others), consumer perceptions of power in the marketplace, as well as consumer privacy behaviors in digital environments. She co‐authored a $900,000 Accelerating Academic Success grant awarded from the NCAA for enhancement of academic services for student athletes at CSUN. The funding resulted in the CSUN Matador Achievement Center as well as a summer bridge program for incoming student athletes. She was co-­principal investigator of a $193,000 grant awarded by the Digital Trust Foundation for the study of online privacy knowledge and behaviors among middle-­school aged youth. The results of the project, titled "A Youth-­Driven Information Privacy Education Campaign," were presented at the Federal Trade Commission's PrivacyCon meeting in Washington D.C., American Marketing Association conferences, and the Marketing Edge Research Summit. She has served the greater academic community as the membership manager of the Association for Consumer Research, as conference chair of the 2010 Society for Consumer Psychology conference, and as an ad hoc reviewer for several academic marketing journals. She also served as an editorial assistant at the Journal of Consumer Research. Her service extends to the intercollegiate athletics community where she served on the Big West Conference Council as a member, as the Vice-­President, and then as the President. Dr. Kiesler has been a professor or visiting professor at the University of Southern California, New York University, Universidade Catolica Portuguesa, Rutgers University, Yale University, UCLA, and Columbia University. She has been a faculty member at CSUN since 2002. She earned her B.A. in psychology from the University of Michigan and her Ph.D. in marketing management from the Anderson Graduate School of Management at UCLA.



Select Recent Presentations:

Walker, K. and Kiesler, T, "Constantly Connected Youth: Parental Influence & Youth Privacy," Marketing & Public Policy Conference, American Marketing Association, Columbus, OH. (June 9, 2018).

Walker, K., Kiesler, T., and Curren, M. T., "The Quality of Digitized Data in a Critical Decision-Making Context," Western Decision Sciences Conference, Hawaii. (April 5, 2018).

Kiesler, T., "Entrepreneurship: A Global Perspective," DNCBE Advisory Board Entrepreneurship Committee, Century City, CA. (October 23, 2017).

Walker, K. and Kiesler, T., "Protecting the Public Well-Being, One Campaign at a Time: The Value and Effectiveness of Social Marketing Campaigns," Marketing and Public Policy Conference, American Marketing Association, Washington, D.C. (June 2017).

Walker, K., Kiesler, T., and Malone, S. (student), "Privacy Permanence Paradox: Protecting Preteens," Federal Trade Commission PrivacyCon, Washington DC. (January 12, 2017).

Walker, K., Kiesler, T., Malone, S. (student), Nieto, A. (student), Lawson, D. (student), and Blanc, S. (student), "Pre-Teen Presence on Digital Media: Privacy Awareness and Mediation," American Marketing Association Intercollegiate Conference, New Orleans, CA. (March 2016).

Walker, K., Kiesler, T., Malone, S. (student), and Nieto, A. (student), "Gatekeepers of Pre-Teen Social Media Adoption & Use: Influencers and Enablers," Winter American Marketing Association Conference, Las Vegas, CA. (February 2016).

Kiesler, T., and Walker, K., "Promoting Online Privacy, Safety, and Security: Digital Trust Foundation," Marketing Edge Research Summit, Boston, MA. (October 4, 2015).

Walker, K., Kiesler, T., and Lucas, D. (student), "A Consumer Empowerment Scale for the Digital Age", Direct/Interactive Marketing Research Summit, Marketing EDGE, San Diego, CA. (October 25, 2014).


Select Recent Publications:

Walker, K., Kiesler, T., & Malone, S. (2016). Youth-Driven Information Privacy Education Campaign 2015-16: Digital Trust Foundation, Grant Report (p.

Walker, K., Curren, M. T., & Kiesler, T. (2013). A Retail Center Facing Change: Using Data to Determine Marketing Strategy, 23(3), 287-296.

Walker, K., Curren, M. T., Kiesler, T., Lammers, H. B., & Goldenson, J. L. (student) (2013). Scholarly Networking Among Business Students: Structured Discussion Board Activity and Academic Outcomes, 88(5), 249-252.

Walker, K., Kiesler, T., & Curren, M. T. (2013). Avoid Being a Twiggard . . . Twitter for Dummies: A Marketing Educators' Practicum (p. pp. 233-234). 2013 Annual Conference Proceedings, Marketing Education: New Challenges and Opportunities, Marketing Educators' Association.

Cours, D. A., Kiesler, T., Walker, K., Braunstein, L., Lupton, R., Rawlinson, D., & Granitz, N. (2012). Taming the Beast: Maximizing Effectiveness of New Classroom Technologies (p. 129). Marketing Educators' Association 2012 Annual Conference Proceedings, Marketing Education: Experiencing New Frontiers.

Walker, K., & Kiesler, T. (2010). Privacy Behavior, Trust & Social Connectedness of Facebook Consumers (Vol. 20, p. 88). Marketing and Public Policy Conference Proceedings.