Marketing

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Welcome to the Department of Marketing

About Marketing...

The marketing major gives students the opportunity to add value to their business education and gain the quantitative and qualitative skills used in many industries.  Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations.  Student career development is assisted by a required internship to apply and enhance learning.