Before attempting a goal, before reaching beyond perceived limits, we conceive an idea of the outcome. Some people are motivated by imagining that moment of attaining the goal, some focus on the freedoms that may follow it, and some are driven by the fear of failure. For the college athlete, any combination of the above may apply to the game, but finding the healthiest way to develop and keep a winning attitude while pursuing a university degree, can be daunting. Ashley Samson is an Assistant Professor in Kinesiology and Sport Psychology Consultant for Athletics at CSUN. She works with student athletes for optimal performance, but winning is not the entire goal. Read more