When Is Being Disruptive a Good Thing?

Date & Time

Friday, March 17, 2023 - 1:20 PM PST  

Location

Orange County 3-4  

Description

People find meaning when they make progress in what they’re working to achieve. But for many, meaning and progress can be lost in experiences that are not accessible. That’s why today’s most compelling brands build connections through strong product and service fundamentals that solve real customer needs, are constantly advancing, and are unquestionably accessible—establishing personal connections by telling stories that tap into a customer’s sense of identity and connecting them to something bigger. Join us in a discussion about which brands are disrupting the accessibility landscape, which disruptive trends will be shaping the future, and how brands should be delivering a more inclusive experience.  

Audience

• Entertainment & Recreation
• Finance & Banking
• Media & Publishing
• Marketing
• Retail & Wholesale

Audience Level

Intermediate  

Session Summary (Abstract)

In this session, we’ll explore how brands are disrupting the accessibility landscape through strong product and service fundamentals, which disruptive trends will shape the future, and how brands should deliver a more inclusive experience.  

Primary Topic

Design  

Secondary Topics

• Digital Accessibility
• Emerging Technologies
• Leadership & Strategy
• Web

 

Session Type

General Track  

Presenters

• Tyrone Mitchell
  Lippincott
• Rosalind Paradis
  Lippincott

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