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38th Annual CSUN Assistive Technology Conference Has Concluded

The Importance of Marketing in Your Accessibility Program

Date & Time
Tuesday, March 14, 2023 - 10:20 AM PST  
Orange County 3-4  
Accessibility can be overwhelming for individuals. There are a lot of acronyms, unfamiliar terms and not well understood technologies. People know it is important, but they are not exactly sure what they need to do in their role or how it applies to them. This uncertainty is particularly common in divisions outside of product and engineering. As digital accessibility is ingrained in all our communications across the organization, it is essential that all employees be educated. But what is the best way to engage them? Few who step into a role in creating an accessibility program realize how important marketing is to the success of your program. However, it is crucial to engage teams across your organization. This session will discuss of our lessons learned while starting up an accessibility program at Pegasystems. Some challenges we ran into include lack of engagement, low attendance and not aware of offerings. Some lessons learned and recommendations include communicating in multiple channels, bringing content to the audience (rather then driving them to your own location), leveraging managers for influence and identifying passionate, evangelists within the organization who can support your efforts. Also, be bold and and be creative.  
  • Finance & Banking
  • Marketing
  • Employment & Human Resources
  • Retail & Wholesale
  • Administration & Business Support
Audience Level
Session Summary (Abstract)
For an accessibility program to be successful, you will need to engage people in your organization, many who have conflicting priorities. This session will cover the importance of creating an engagement plan for your program as well as best practices  
Primary Topic
Leadership & Strategy  
Secondary Topics
  • Development
  • Education
Session Type
General Track  


  • Jill Power
    Pegasystems, Inc.

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