College of Business and Economics
Selected Publications
Mary T. Curren (Ph.D., Marketing, 1987, UCLA) is Professor of Marketing at CSUN. She is a past President of the Marketing Educators’ Association and a former Small Business Institute Director. She is a co-founder and former Director of CSUN's Business Honors Program. She has published widely in education, marketing, and psychology journals. Her published work has been featured on the covers of basic and pedagogical journals. She and her two co-authors were just awarded the Marketing Educators' Association's 2008 Paper of the Year, while a 2000 applied psychology article was chosen for reproduction in both cognitive and social psychology handbooks. She has reviewed for several prestigious journals and serves on the editorial board of the Journal of Marketing Education.
Selected journal articles follow:
Basic and Applied
Schlee, Regina, Mary T. Curren, Tina Kiesler and Katrin Harich, Perception Bias Among Undergraduate Business Students by Major, Journal of Education for Business, 82, No. 3, Jan/Feb 2007, 169-177.
Lammers, H. Bruce, Mary T. Curren, Deborah Cours and Marilyn L. Lammers, Social Image of Students Who Shop and Don’t Shop Online, Psychological Reports, 2003.
Louie, Therese A., Mary T. Curren and Katrin R. Harich, "I Knew We Would Win": Hindsight Bias for Favorable and Unfavorable Team Decision Outcomes, Journal of Applied Psychology, 2000.
Reprinted in:
2003 in Readings in Social Psychology: General, Classic and Contemporary Selections (fifth edition), ed. Wayne A. Lesko, New York: Allyn and Bacon, pp. 91-104.
2004 in Readings in Cognitive Psychology: Applications, Connections, and Individual Differences, eds. Bridget Robinson-Riegler and Gregory Robinson-Riegler, Pearson Education, Inc.
Curren, Mary T. and Katrin R. Harich (1996), “Business Ethics: A Comparison of Business and Humanities Students and Faculty,” Journal of Education for Business, 72(1), 9-11.
Harich, Katrin R. and Mary T. Curren (1995), “A Longitudinal Examination of American Business Ethics,” Business & Professional Ethics Journal, 14(4), 57-68.
Meyers-Levy, Joan, Therese A. Louie, and Mary T. Curren (1994), "How Does the Congruity of Brand Names Affect Evaluations of Brand Name Extensions?," Journal of Applied Psychology, 79(1), 46-53.
Curren, Mary T. and Katrin R. Harich (1994), "Consumers' Mood States: The Mitigating Influence of Personal Relevance on Product Evaluations," Psychology and Marketing, 11(2), 91-107. Lead article; featured on cover.
Curren, Mary T. and Katrin R. Harich (1993), "Performance Attributions: Effects of Mood and Involvement," Journal of Educational Psychology, 85(4), 605-609.
Curren, Mary T., Valerie S. Folkes, and Joel H. Steckel (1992), "Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective," Journal of Marketing, 56(April), 18-31.
Curren, Mary T. and Valerie S. Folkes (1987), "Attributional Influences on Consumers' Desires To Communicate About Products," Psychology and Marketing, 4(1), 31-45.
Pedagogical
Schlee, Regina Pefanis, Mary T. Curren and Katrin R. Harich (2009), Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions, Journal of Marketing Education, Vol. 31, No. 1, April, 5-15.
Heisley, Deb, Mary T. Curren, Deborah Cours and Judith Hennessey (2007), Client-Based Projects in Business Education, Academic Exchange Quarterly, Vol. 11, Issue 3(Fall), 221-228.
Marcal, Leah, Judith Hennessey, Mary T. Curren and William Roberts, Do Business Communication Courses Improve Student Performance in Introductory Marketing?, Journal of Education for Business, Vol. 80, No. 4, May/June 2005, pp. 289-294. One of three articles featured on cover.
Lammers, H. Bruce, Tina Kiesler, Mary T. Curren, Deborah Cours and Brian Connett, How Hard Do I Have To Work? Student and Faculty Expectations Regarding University Class Work, Journal of Education for Business, Vol. 80, No.4, March/April 2005, pp. 210-213. One of three articles featured on cover.