Mary Curren
Professor of Marketing

General Information

• Career Biography

• Selected Publications

Courses Information

• Marketing 443

• Marketing 449

College of Business and Economics

MKT 449. Marketing Management Seminar (3)

Prerequisites: MKT 304, either MKT 346 or 348, and 2nd semester senior standing. Passing score on the Upper-Division Writing Proficiency Exam (WPE). BUS 302 and 302L are prerequisites for BSBA majors. Major in business or economics. Advanced case approach to marketing management decisions. Emphasis on developing marketing in response to variations in the competitive economic environment.

Course Materials and Syllabus

Markstrat Grading Examples from earlier semesters

Current Markstrat Statistics

Course News Updates

For Markstrat rankings, click on the Current Markstrat Statistics link.

Remaining schedule:

4/21 Markstrat lab

4/23 I'm at a conference, but have you emailed your team evaluations for the Markstrat simulation?

4/28 powerpoint files of each team's Markstrat marketing plan are due electronically before 8:00 a.m.

Plan presentation schedule

4/28 Tigers A, E, & I

4/30 Tigers O, U, & Y

5/5 Lions A, E, & I

5/7 Lions O, U, & Y

Email team evaluations for the plan project, and then

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Hip, hip, hooray -- you're finished!!

--Dr. Mary