University Advancement

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How YoungLA Has Become a Go-To Brand for Leading Fitness Influencers and Athletes

YoungLA was founded by two brothers, Gurmer and Robby Chopra. Gurmer, a University of California, Santa Barbara alumni, and Robby, a California State University, Northridge graduate, had corporate jobs after graduation. However, coming from a family of businessmen, they knew that they wanted to start their own business. They started selling random products on eBay under the name YoungLA and later began selling on Amazon too. On both platforms, they noted that men’s fitness apparel was in high demand. They then decided to go into the fitness apparel niche, still under the YoungLA name. They started selling bodybuilding shorts on Amazon to put them on the map and later started their website to sell their products.

https://www.influencive.com/how-youngla-has-become-a-go-to-brand-for-leading-fitness-influencers-and-athletes/

--Influencive

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