Despite the initial cool reception, Magliozzi said things changed for AdmitHub as word got out about a successful pilot at Georgia State University. The Boston-based company also benefitted from a gradual change in thinking about AI, he noted. It now has 50 campus customers for its custom virtual assistant, including Arizona State University and California State University, Northridge. Institutions deploy it to engage with students with text messages, make recruitment easier, increase enrollment, ease orientation and improve retention. Campuses are particularly eager to reduce their rate of "summer melt," the term for when incoming freshmen fail to show up in the fall.
https://campustechnology.com/articles/2019/01/10/ais-impact-on-ed-tech.aspx
Campus Technology