1976: The tradition of Hollywood Sign pranks was started by 21-year old Cal State Northridge art student Danny Finegood when he turned the sign into HOLLYWeeD. According to the Los Angeles Times, Finegood grew up in Hollywood and had always been fascinated by the sign. So, when one of Feingood’s classes assigned a project that involved working with scale, he knew he wanted to do something with the Hollywood Sign. In the early hours of January 1st, 1976, the date a state law decriminalizing marijuana took effect, Feingood and three friends draped bed sheets on the two O’s to turn them into e’s. The pot-friendly message appeared in newspapers around the world and earned Finegood an "A" on his assignment.
http://laist.com/2017/04/03/hollywood_sign_pranks.php
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