University Advancement

  • Oviatt Library


Making Regulations on Influencer Advertising Click

In a recent article published in The Wake Forest Law Review, Nancy K. Carr of California State University, Northridge explores the challenges that the FTC faces in implementing and enforcing its endorsement regulations. She breaks down the FTC’s endorsement guidelines into a series of key points and provides examples of brand, advertiser, and influencer Carr explains that the FTC’s enforcement approach comprises warning letters, callouts on Twitter, and even the settlement of enforcement charges. Carr questions the need for greater enforcement mechanisms due to the impracticality of policing the high volume of social media posts online. She further questions what damages would look like in legal actions and who should ultimately be pursued: the influencer, the advertiser, or both. Ultimately, Carr suggests that U.S. consumers can recognize sponsored content and are not as easily confused and misled as some people assume. -- The Regulatory Review

The Soraya Presenta: Hecho en Las Américas

El público se levantará de sus asientos para celebrar la séptima temporada de Hecho en Las Américas de The Soraya. La serie nació en respuesta al poderoso programa de Estudios Chicana/o de CSU Northridge y al predominio de la cultura hispana en el Valle de San Fernando y la región circundante. -- La Opinion (in Spanish)

Looking to pursue your MBA in Bahrain?

The American University of Bahrain (AUBH) announced its first post-graduate programme, co-created with California State University, Northridge. -- Write Caliber

The Week in Women's Football: Interview with Armenia ace Vermillion; Chelsea FC Women: Europe's Next Powerhouse review

Sydney Vermillion (34) attended Cal State Northridge, where she was Rookie of the Year in her freshman year, and by her senior year held the school record for most appearances. After graduating in 2010, she went abroad to play with Switzerland's FC Neunkirch. She then tried out for two teams in Spain about a decade ago but "the finances weren't right" so she returned to America and played for the Portland Thorns' reserves. Since 2021, she has been playing for Armenia's Women's National Team. Along with playing for the Santa Clarita Blue Heat, she is currently a staff coach for the California Athletic Soccer Club in the Crescenta Valley district of Southern California -- BFN Today

Hip-Hop Professor & Producer I AM Augie Ray Showcases First Solo Debut As Visual Artist

Juggling his duties as a studio guru (he owns Hype Studios LA, the first subscription-based professional recording studio in the San Fernando Valley), author, and professor of hip-hop at California State University Northridge, Ray defines himself as a “Pluralist” who uses his skills in tandem and views the world through abundance and opportunity. -- Los Angeles Sentinel