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Geography 300

Quiz: Chapter 6

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The Geographer's Craft

This chapter is about survey research. Many researchers consider this challenging to do correctly because it is so time consuming and unpredictable. Experience is a definite plus.

Instructions:

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Quiz Table
Answer Letter Questions and Answer Options


1.

Questionnaire surveys were first used in what subfield of geography?

a.

historical geography

b.

behavioral geography

c.

cultural geography

d.

humanistic geography



2.

What is the first step in survey research?

a.

testing survey questions

b.

mailing out surveys

c.

finding an appropriate sample size

d.

survey design

3.

According to the author, "One of the most important rules in preparing survey questions is:__________"

a.

form follows function

b.

complexity reveals more information

c.

cost is the first consideration

d.

keep it simple

4.

What does the author site as a key disadvantage of "fixed response" questions?

a.

they are harder to classify statistically than open ended questions

b.

they take longer and take more training to get correct

c.

they are only good for demographic information

d.

they lack detail, richness and personal input

5.

Survey questions about a movie with response cues such as: "Really loved it ", "Liked a lot it ", "It was OK", "It wasn't very good" and "I hated it" are using a type of _____________ scale.

a.

Likert

b.

Samfir

c.

Fugimora

d.

Richter

6

Which of these is NOT a reason to pre-test questionnaires, according to the author?

a.

Do the questions make sense?

b.

Is the questionnaire of appropriate length?

c.

Do the prestested respondents fit the demographic profile desired?

d.

Is there any objectionable questions in the survey?

7.

Which of these issues does the author cite as a danger in face to face interviews?

a.

poor response rate

b.

interviewer induced bias

c.

finding interviewers trained to do interviews

d.

complex questions are too hard to convey in verbal form

8

What is the primary problem with postal surveys, according to the author?

a.

costs are high

b.

poor response rates

c.

response biases

d.

time costs are high

9.

A subset of people to whom a questionnaire is administered is a:

a.

sample

b.

bias group

c.

subsample

d.

surrogate group

10.

If I wanted to make sure that both women, men, Whites, Asians, Hispanics and Blacks were included in a survey, I would need to do what to my sample?

a.

randomize it

b.

systematize it

c.

stratify it

d.

A&C or B&C


11.

After reading the section on sampling, what is the minimum and (generally speaking) the maximum sample size you would need in most instances?

a.

8 to 50

b.

25 to 200

c.

15 to 1,000

d.

100 to 500


12.

Non response bias often creeps into samples when:

a.

subgroups of your sample population fail to respond at the same rate as others

b.

subgroups of your population over-respond

c.

you fail as researcher to consider the biases in your questions

d.

your overall sample size is too small

13.

If you were setting up a survey, you should definitely consult a ___________ before you decide how many questionnaires or interviews you need.

a.

astrologist

b.

STATISTICAL TEXTBOOK

c.

art critic

d.

psychic friend hotline

14.

In the further reading section, which author listed addresses "non-response bias"

a.

Babbie

b.

Fink and Kosecoff

c.

Fowler

d.

Survey Research Lab

Question 15: Dr. Graves is considering an email survey. Among the bibliographic references, which is most appropriate (write the LAST name only).

Answer 15





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