Judith Hennessey

judith.hennessey@csun.edu • (818) 677-2466 • JH 3109

Education

B.A. (1975) M.A. (1977), Ph.D. (1980) University of Louisville

Recent Professional Presentations and Publications

• Models of Client-based Projects:  A Comparative Analysis. with Heisley, D. D. and Cours, D.  Proceedings of the Marketing Educators Association, April 2002.
• Student Performance in Introductory Marketing:  Do Business Communications Courses Help? with Curren, M.T., Marcal, L. and Roberts, W.  Proceedings of the Marketing Educators Association. April 2001
• Marketing Beer to Hispanics:  An Interdisciplinary Classroom Simulation.   with Cours, D., Brown, W. and Williams, M.  Proceedings of the Western Marketing Educators Association, April 2000.
• Procuring, Managing and Supervising Large Projects:  Internal and Interdisciplinary Coordination.  with Cours, D.  Proceedings of the Western Marketing Educator Association Conferences, April 1999.
• Lexical Confusion in Word Processing:  Implications for Brand Name Deceptions and Interference.  with Bell, T.S. and Kwortnik, R. J., Proceeding of the Western Decision Science Institute, April 1997.
• Discovering customer requirements for target costing. Association for Advanced Manufacturers, International, Seattle, August 1994.
• Contextually driven word confusions. with Bell, T. S. Proceedings of the American Speech and Hearing Association, April 1993
• The Lexical Stroop Effect. with T. S. Bell, Society for Psychological Science, San Diego June 1992
• Interaction of involvement and number of substitutes on price sensitivity and memory. with Anderson S. A., Proceedings of the American Psychological Association (Div. 23), 1992.
• A Lexical "Stroop Effect": with Bell, T. S. Phonetically driven semantic confusions for simple words. Invited talk, Department of Psychology, UCLA March 1991.
• The effects of irrelevant information on the processing of event base rate. with S. E. Edgell sychonomic Science, April 1991.
• The effect of involvement on processing message arguments. with Anderson, S. A. Advances in Consumer Research, New Orleans 1990.

Administrative and Committee Experience

• University Senate (4 years), University Search and Screen Committee for Development Director, Housing Advisory Board, CFA Executive Board (1993-present).
• School Personnel Committee (3 years--chair 1993), Research and Grants, Policy Committee (chair 1987), Distinquish Lecturers Committee, Minority Business Program mentor.
• Department Chair (1994-2007), department policy, personnel, search and screen, internship advisor, Student Marketing Association advisor, graduate student advisor.
• Associate Dean (2007-present)