Department of Marketing

Charles Bearchell

(Emeritus)

Charles Bearchell

cbearchell@csun.edu • (818) 677-2458

 

Chuck earned his Bachelor's and Master's degrees at San Francisco State College and went on to his Ph.D.at Northwestern University. Prior to joining our faculty in 1965 he taught at Northwestern University.

 

He served as Associate Dean of our School for six years and was appointed to the post of CSUN Dean of Graduate Studies and Research in 1977. He held that post for a decade after which he returned to teaching. After retiring in 1992 he taught a course in International Marketing at UCLA

While on our active faculty, Chuck served as Student Marketing Association advisor, Minority Business Faculty Mentor, and provided extensive student counseling in administrative positions. Prior to entering the Ph.D. program, Chuck was active in retailing and while on the faculty here he provided marketing management consultation to retail and manufacturing organizations and occasionally served as expert witness in legal cases. He was President of the Valley International Trade Association, 1987-1990 and is currently on four Boards of Directors, including the German-American Cultural Society, the Heidelberg Club International, the Valley International Trade Association, and the Northridge Porter Ranch Estates Architectural Committee.

 

He authored Retailing - A Professional Approach. Harcourt Brace Jovanovich, Inc., 1975, Marketing Dictionary - English:German-German:English (published in Germany, 1976, now in its 3rd Edition, 1997), and The San Fernando Valley: Then and Now. Windsor Publications, 1988. (The latter is a history of our very own Valley). He wrote 260 columns in German-language marketing journals in Hamburg and Duesseldorf, Germany for over 19 years.