Walker, Kristen, Mary T. Curren, Tina Kiesler, and H. Bruce Lammers (2013), "Scholarly Networking Among Business Students: Structured Discussion Board Activity and Academic Outcomes," Journal of Education for Business, 88 (5), 249-252.

Houston, Kyle, H. Bruce Lammers, and Shirley Svorny (2010), "Perceptions of the Effect of Public Policy on the Employment Opportunities for Individuals Who are Deaf and Hard of Hearing," Journal of Disability Policy Studies, 21 (1), 9-21.

Walker, Kristen, H. Bruce Lammers, and Marilyn L. Lammers (2008), "The Empirical Impact of the Tone and Volume of RateMyProfessors.Com Information," presented at the annual meeting of the international Marketing Educators' Association, April.

Dommeyer, Curt J. and H. Bruce Lammers (2006), "Students' Attitudes Toward a New Method for Preventing Loafing on the Group Project: The Team Activity Diary," Journal of College Teaching & Learning, 3 (1), 15-22.

Lammers, H. Bruce, Tina Kiesler, Mary T. Curren, Deborah Cours, and Brian Connett (2005), "How Hard do I Have to Work? Student and Faculty Expectations Regarding University Work," Journal of Education for Business, 80 (4), 210-213.

Lammers, H. Bruce (2003),  "An Oceanside Field Experiment on Background Music Effects on the Restaurant Tab," Perceptual and Motor Skills, 96, 1025-1026.

Lammers, H. Bruce, Mary T. Curren, Deborah Cours, & Marilyn L. Lammers (2003), "Social Image of Students Who Shop and Don't Shop Online," Psychological Reports, 92, 823-827.

Lammers, H. Bruce (2002), "Marketing Educator of the Year: Now and Then," presented at the annual meeting of the international Marketing Educators' Association, San Diego, April.

Lammers, H. Bruce (2002), "The Ups and Downs of Teaching Marketing Principles Online," presented at the annual meeting of the international Marketing Educators' Association, San Diego, CA, April.

Lammers, H. Bruce (2000), "Effects of Deceptive Packaging and Product Involvement on Purchase Intention:  An Elaboration Likelihood Model Perspective," Psychological Reports, 86, 546-550.

Lammers, H. Bruce and Curt J. Dommeyer (1999), "Effects of Obtrusive Videotaping and Price of Test Product on Focus Group Attitudes: An Objective-Self-Awareness Theory Perspective," presented at the annual conference of the American Society of Business and Behavioral Sciences, Las Vegas, February 1999.

Dommeyer, Curt and H. Bruce Lammers (1999), "An Empirical Examination of the Marketing Topic Team Project in the Introductory Marketing Class,"  presented at the 1998 Global Trends Conference of the Academy of Business Administration, Curacao, December 1998; published in Contemporary Business Readings, David L. Moore & Sam Fullerton (eds).

Lammers, H. Bruce (1999) "On Campus Clients for Student Projects"  Proceedings of the Western Marketing Educators' Association, 102.

Lammers, H. Bruce and Marilyn L. Lammers (1993), "Face-ism in Photographs:  Sex and Status Differences," in Gary Bamossy and Fred van Raaij (Eds.), European Advances in Consumer Research, 1, 444-448, Provo: UT, Association for Consumer Research.  Paper presented at the International Conference of the Association for Consumer Research in Amsterdam, June 1992.

Lammers, H. Bruce (1992), "Commentary:  The Effect of Free Samples on Immediate Consumer Purchase," Journal of Product & Brand Management, 1 (4), 65-72.

Lammers, H. Bruce and Lee A. Becker (1992), "Distraction, Choice, and Self-Esteem Effects on Cognitive Response Facilitation," British Journal of Social Psychology, 31, 189-200.

Lammers, H. Bruce (1991), "The Effect of Free Samples on Immediate Consumer Purchase,"Journal of Consumer Marketing, 8 (2), 31-37.

Lammers, H. Bruce (1991), "The Moderating Influence of Self-Monitoring and Gender on Responses to Humorous Advertising," Journal of Social Psychology, 131 (1), 57-70.

Bochniak, Stanley (undergraduate student) and H. Bruce Lammers (1991), "Effect of Numbers vs. Pictures on Perceived Effectiveness of a Public Safety Awareness Advertisement," Perceptual and Motor Skills, 73, 77-78.

Lammers, H. Bruce (1990), "The Influence of Self-Monitoring on the Effectiveness of Humorous Advertising:  A Person X Environment Perspective," in Meryl P. Gardner (Ed.), Proceedings of the August 1989 Meetings of the Society for Consumer Psychology, American Psychological Association, 109, (Abstract only, complete paper published in Journal of Social Psychology, 1991).

Lammers, H. Bruce, Kathy Kassarjian, and Heather Patton (1988), "The Effects of Time Compression and Self-Focused Attention on Attitude:  An Elaboration Likelihood Model Perspective," in Linda Alwitt (Ed.), Proceedings of the August 1987 Meetings of the American Psychological Association, Division of Consumer Psychology, 79-83.

Lammers, H. Bruce, Kathy Kassarjian, and Heather Patton (1987), "The Effects of Time Compression and Self-Focused Attention on Cognitive Responses to Advertisements," Paper presented at the 1987 meetings of the Western Psychological Association, Long Beach, CA. [no proceedings published]

Lammers, H. Bruce (1986), Study Guide to Accompany James Myers' Marketing Text, New York: McGraw-Hill.

Lammers, H. Bruce (1986), Instructor's Manual to Accompany James Myers' Marketing Text, New York: McGraw-Hill.

Lammers, H. Bruce (1986), Test Bank to Accompany James Myers' Marketing Text, New York: McGraw-Hill.

Lammers, H. Bruce (1986), "Enhanced Student Learning Outside the Classroom:  The Role of the Professional Marketing Association."  Paper presented at the meetings of the Western Marketing Educators Association, San Diego.[no proceedings]

Resnik, Paula V. (undergraduate student) and H. Bruce Lammers (1985), "The Influence of Self-Esteem on Cognitive Responses Toward Machine-Like vs. Human-Like Computer Feedback," Journal of Social Psychology, 125,(6), 761-769.

Lammers, H. Bruce and Don F. Kirchner (1985), "The Construct Validity of Teaching Behavior Evaluation Methods:  A Multitrait-MultimethodAnalysis," Journal of Marketing Education, 7 (Summer), 35-44.

Lammers, H. Bruce (1985), "A Multitrait-Multimethod Analysis of the Validity of Cognitive Response Assessment Procedures," in Elizabeth C. Hirschman and Morris B. Holbrook (Eds.), Advances in Consumer Research, Vol. 12, Provo, UT:  Association for Consumer Research, pp. 164-172.

Lammers, H. Bruce (1985), "The Overkill Effect of Corrective Advertising:  An Heiderian Perspective on the Influence of Corrective Advertisement Sponsorship on Cognitive Responses Toward the Company," in Elizabeth C. Hirschman and Morris B. Holbrook (Eds.) Advances in Consumer Research, Vol. 12, Provo, UT:  Association for Consumer Research, pp. 426-431.

Anderson, Shirley C., Judith E. Hennessey, and H. Bruce Lammers (1985), "The Log-Linear Model and Path Analysis:  Two Multivariate Modeling and Analysis Techniques for Microcomputers," paper presented at the meetings of the Western Economics Association, Anaheim, CA.

Anderson, Shirley C., Judith E. Hennessey, and H. Bruce Lammers (1985), "Multivariate Analysis Comparisons Using a Common Self-Generated Data Base,"  paper presented at the meetings of the Midwestern AIDS, Akron OH.

Lammers, Marilyn L., James C. Bennett, Robert Olney, and H. Bruce Lammers (1984), "Perceptions of Interviewers' Evaluative Criteria for the Initial Job Interview:  Implications for the Marketing of Our Students," Journal of Marketing Education, 6 (3), 57-61.

Lammers, H. Bruce, Laura Leibowitz, George Edw. Seymour, and Judith E. Hennessey (1983), "Immediate and Delayed Effects of Humor on Cognitive Responses to Advertising Stimuli:  A Trace Consolidation Approach," Journal of Business Research, 11, 173-185.

Sharits, Dean and H. Bruce Lammers (1983), "Perceived Attributes of Models in Prime-Time and Daytime Television Commercials:  A Person Perception Approach," Journal of Marketing Research, 20, 64-73.

Lammers, H. Bruce and Marilyn L. Lammers (1983), "Impact of Gender and Attitudes Toward Women on Magazine Readership and Satisfaction with Advertisements,"  paper presented at the meetings of the Western Psychological Association, San Francisco. [no proceedings]

Lammers, H. Bruce (1983), "Balance Theory Effects of Corrective Advertising," paper presented at the meetings of the Western Psychological Association, San Francisco. [no proceedings]

Sharits, Dean and H. Bruce Lammers (1982), "A Factor Analysis of the RAM Instrument," Akron Business and Economics Review, 13, 14-16.

Lammers, H. Bruce (1982), "Effects of Biased Scanning and Distraction on Cognitive Responses," Journal of Social Psychology, 116, 99-105.

Lammers, H. Bruce (1982), "Effects of Self-Esteem and Sex on Participating in a Psychology Experiment," Journal of Social Psychology, 116, 145-146.

Lammers, H. Bruce (1982), "Cognitive Response Assessment of the Effects of Humor in Advertising," in Michael B. Mazis (Ed.), Proceedings of the 1982 Meetings of the American Psychological Association, Division 23 (Consumer Psychology), 33-36.

Sharits, Dean and H. Bruce Lammers (1982), "Perceptions of Models in Television Commercials,"  in Bruce J. Walker, William O. Bearden, William R. Darden, Patrick E. Murphy, John R. Nevin, Jerry C. Olson, and Barton A. Weitz (Eds.) An Assessment of MarketingThought and Practice:  1982 AMA Educators Conference Proceedings, Series #48, 52-55.

Lammers, H. Bruce, George Edw. Seymour, and Marilyn L. Wilkinson (1981), "Source Expertise and Self-Focused Attention Effects on Biased Scanning of Advertisements," in Richard Lutz (Ed.), Proceedings of the Meetings of the American Psychological Association, Division 23 (Consumer Psychology), 5.

Lammers, H. Bruce, Laura Leibowitz, George Edw. Seymour, and Judith E. Hennessey (1981), "Immediate and Delayed Effects of Humor on Cognitive Responses to Advertising Stimuli," paper presented at the meetings of the Western Psychological Association, Los Angeles. [no proceedings]

Lammers, H. Bruce and Lee A. Becker (1980), "Distraction Effects on the Perceived Extremity of a Communication and on Cognitive Responses," Personality and Social Psychology Bulletin, 6 (2), 261-266.

Lammers, H. Bruce and Marilyn L. Wilkinson-Lammers (1980), "Attitudes Toward Women and Satisfaction with Sex Roles in Advertisements," Psychological Reports, 46, 690.

Wolheter, Maralinda (student) and H. Bruce Lammers (1980), "An Analysis of Male Roles in Print Advertisements Over a 20-Year Span,"  in J. C. Olson (Ed.), Advances in Consumer Research, Vol. 7, Ann Arbor:  Association for Consumer Research, pp. 760-761.

Lammers, H. Bruce (1980), "A Comparative Analysis of Three Introductory Marketing Texts,"  paper presented at the meetings of the Western Marketing Educators Association, San Diego. [no proceedings]

Lammers, H. Bruce (1980), "An Empirical Examination of Self-Focused Attention Effects on Cognitive Responses to Advertising Stimuli,"  in R.S. Franz, R. M. Hopkins, and A. G. Toma (Eds.), Proceedings of the Southern Marketing Association, Lafayette, LA:  Southern Marketing Association, pp. 289-292.

Lineberry, Margaret E., Lee A. Becker, and H. Bruce Lammers (1977), "The Influence of Defendant-Juror Attitude Similarity, Authoritarianism, and Strength of Evidence on Punitiveness and Attraction," paper presented at the meetings of the Midwestern Psychological Association, Chicago. [no proceedings]

Lange, Karen, Margaret D. Lineberry, Lee A. Becker, and H. Bruce Lammers (1977), "Sex,Tear-Jerkers, and Objective Self-Awareness Effects on Self-Ratings of Crying Behavior," paper presented at the meetings of the Midwestern Psychological Association, Chicago. [no proceedings]

Lammers, H. Bruce and Lee A. Becker (1975), "The Interaction of Distraction, Choice, and Self-Esteem on Attitude Change,"  paper presented at the meetings of the MidwesternPsychological Association, Chicago. [no proceedings]

Becker, Lee A., Dennis Wright, David Kelley, Stephen Harkins, Laura Majcher, and H. Bruce Lammers (1973), "The Effect of Sodium Pentobarbital on Attraction in the Albino Rat," Animal Learning and Behavior, 1, 77-80.

Majcher, Laura and H. Bruce Lammers (1973), "Temporal Factors and the Effects of Domestication on Rat Behavior," paper presented at the meetings of the Midwestern Psychological Association, Chicago. [no proceedings]

Harkins, Stephen, Laura Majcher, H. Bruce Lammers, David Kelley, Dennis Wright, and Lee A. Becker (1972), "The Effect of Nembutal on Attraction in the Albino Rat,"  presented at Midwestern Psychological Association, Cleveland. [no proceedings]