Academic Research Activity:
===========================
Dommeyer, Curt J. and H. Bruce Lammers (2006), "Students' Attitudes Toward a New Method for
Preventing Loafing on the Group Project: The Team Activity Diary,"
Journal of College Teaching & Learning, 3 (1), 15-22.
Lammers, H. Bruce, Kiesler, Tina, Curren, Mary T., Cours, Deborah, and Connett, Brian (2005),
"How Hard do I Have to Work? Student and Faculty Expectations Regarding University Work,"
Journal of Education for Business, 80 (4), 210-213.
Lammers, H. Bruce (2003),
"An Oceanside Field Experiment on Background Music
Effects on the Restaurant Tab," Perceptual and Motor Skills,
96, 1025-1026.
Lammers, H. Bruce, Mary T. Curren, Deborah Cours, & Marilyn L. Lammers (2003),
"Social Image of Students Who Shop and Don't Shop Online,"
Psychological Reports, 92, 823-827.
Lammers, H. Bruce (2002),
"Marketing Educator of the Year: Now and Then,"
presented at the annual meeting of the international Marketing Educators' Association,
San Diego, April.
Lammers, H. Bruce (2002),
"The Ups and Downs of Teaching Marketing Principles Online,"
presented at the annual meeting of the international Marketing Educators' Association,
San Diego, CA, April.
Lammers, H. Bruce (2000),
"Effects of Deceptive Packaging and Product
Involvement on Purchase Intention: An Elaboration
Likelihood Model Perspective," Psychological Reports,
86, 546-550.
Lammers, H. Bruce and Curt J. Dommeyer (1999),
"Effects of Obtrusive Videotaping and
Price of Test Product on Focus Group Attitudes:
An Objective-Self-Awareness Theory Perspective,"
presented at the annual conference
of the American Society of Business and Behavioral
Sciences, Las Vegas, February 1999.
Dommeyer, Curt and H. Bruce Lammers (1999),
"An Empirical Examination of the Marketing
Topic Team Project in the Introductory
Marketing Class," presented at the 1998
Global Trends Conference of the Academy of
Business Administration, Curacao, December 1998;
published in Contemporary Business Readings,
David L. Moore & Sam Fullerton (eds)
Lammers, H. Bruce (1999) "On Campus Clients for Student
Projects" Proceedings of the Western Marketing
Educators' Association, 102.
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Northridge Earthquake
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Lammers, H. Bruce and Marilyn L. Lammers (1993),
"Face-ism in Photographs: Sex and Status
Differences," in Gary Bamossy and Fred van
Raaij (Eds.), European Advances in Consumer
Research, 1, 444-448, Provo: UT, Association
for Consumer Research. Paper presented at the
International Conference of the Association
for Consumer Research in Amsterdam, June 1992.
Lammers, H. Bruce (1992), "Commentary: The Effect
of Free Samples on Immediate Consumer
Purchase," Journal of Product & Brand
Management, 1 (4), 65-72.
Lammers, H. Bruce and Lee A. Becker (1992),
"Distraction, Choice, and Self-Esteem Effects
on Cognitive Response Facilitation," British
Journal of Social Psychology, 31, 189-200.
Lammers, H. Bruce (1991), "The Effect of Free
Samples on Immediate Consumer Purchase,"
Journal of Consumer Marketing, 8 (2), 31-37.
Lammers, H. Bruce (1991), "The Moderating Influence
of Self-Monitoring and Gender on Responses to
Humorous Advertising," Journal of Social
Psychology, 131 (1), 57-70.
Bochniak, Stanley (undergraduate student) and H.
Bruce Lammers (1991), "Effect of Numbers vs.
Pictures on Perceived Effectiveness of a
Public Safety Awareness Advertisement,"
Perceptual and Motor Skills, 73, 77-78.
Lammers, H. Bruce (1990), "The Influence of
Self-Monitoring on the Effectiveness of Humorous
Advertising: A Person X Environment
Perspective," in Meryl P. Gardner (Ed.),
Proceedings of the August 1989 Meetings of the
Society for Consumer Psychology, American
Psychological Association, 109, (Abstract
only, complete paper published in Journal of
Social Psychology, 1991).
Lammers, H. Bruce, Kathy Kassarjian, and Heather
Patton (1988), "The Effects of Time
Compression and Self-Focused Attention on
Attitude: An Elaboration Likelihood Model
Perspective," in Linda Alwitt (Ed.),
Proceedings of the August 1987 Meetings of the
American Psychological Association, Division
of Consumer Psychology, 79-83.
Lammers, H. Bruce, Kathy Kassarjian, and Heather
Patton (1987), "The Effects of Time
Compression and Self-Focused Attention on
Cognitive Responses to Advertisements," Paper
presented at the 1987 meetings of the Western
Psychological Association, Long Beach, CA. [no
proceedings published]
Lammers, H. Bruce (1986), Study Guide to Accompany
Myers' Marketing Text, New York: McGraw-Hill.
Lammers, H. Bruce (1986), Instructor's Manual to
Accompany Myers' Marketing Text, New York:
McGraw-Hill.
Lammers, H. Bruce (1986), Test Bank to Accompany
Myers' Marketing Text, New York: McGraw-Hill.
Lammers, H. Bruce (1986), "Enhanced Student Learning
Outside the Classroom: The Role of the
Professional Marketing Association." Paper
presented at the meetings of the Western
Marketing Educators Association, San Diego.
[no proceedings]
Resnik, Paula V. (undergraduate student) and H.
Bruce Lammers (1985), "The Influence of
Self-Esteem on Cognitive Responses Toward
Machine-Like vs. Human-Like Computer
Feedback," Journal of Social Psychology,
125,(6), 761-769.
Lammers, H. Bruce and Don F. Kirchner (1985), "The
Construct Validity of Teaching Behavior
Evaluation Methods: A Multitrait-Multimethod
Analysis," Journal of Marketing Education, 7
(Summer), 35-44.
Lammers, H. Bruce (1985), "A Multitrait-Multimethod
Analysis of the Validity of Cognitive Response
Assessment Procedures," in Elizabeth C.
Hirschman and Morris B. Holbrook (Eds.),
Advances in Consumer Research, Vol. 12, Provo,
UT: Association for Consumer Research, pp.
164-172.
Lammers, H. Bruce (1985), "The Overkill Effect of
Corrective Advertising: An Heiderian
Perspective on the Influence of Corrective
Advertisement Sponsorship on Cognitive
Responses Toward the Company," in Elizabeth C.
Hirschman and Morris B. Holbrook (Eds.),
Advances in Consumer Research, Vol. 12, Provo,
UT: Association for Consumer Research, pp.
426-431.
Anderson, Shirley C., Judith E. Hennessey, and H.
Bruce Lammers (1985), "The Log-Linear Model
and Path Analysis: Two Multivariate Modeling
and Analysis Techniques for Microcomputers,"
paper presented at the meetings of the Western
Economic Association, Anaheim, CA.
Anderson, Shirley C., Judith E. Hennessey, and H.
Bruce Lammers (1985), "Multivariate Analysis
Comparisons Using a Common Self-Generated Data
Base," paper presented at the meetings of the
Midwestern AIDS, Akron OH.
Lammers, Marilyn L., James C. Bennett, Robert Olney,
and H. Bruce Lammers (1984), "Perceptions of
Interviewers' Evaluative Criteria for the
Initial Job Interview: Implications for the
Marketing of Our Students," Journal of
Marketing Education, 6 (3), 57-61.
Lammers, H. Bruce, Laura Leibowitz, George Edw.
Seymour, and Judith E. Hennessey (1983),
"Immediate and Delayed Effects of Humor on
Cognitive Responses to Advertising Stimuli: A
Trace Consolidation Approach," Journal of
Business Research, 11, 173-185.
Sharits, Dean and H. Bruce Lammers (1983),
"Perceived Attributes of Models in Prime-Time
and Daytime Television Commercials: A Person
Perception Approach," Journal of Marketing
Research, 20, 64-73.
Lammers, H. Bruce and Marilyn L. Lammers (1983),
"Impact of Gender and Attitudes Toward Women
on Magazine Readership and Satisfaction with
Advertisements," paper presented at the
meetings of the Western Psychological
Association, San Francisco. [no proceedings]
Lammers, H. Bruce (1983), "Balance Theory Effects of
Corrective Advertising," paper presented at
the meetings of the Western Psychological
Association, San Francisco. [no proceedings]
Sharits, Dean and H. Bruce Lammers (1982), "A Factor
Analysis of the RAM Instrument," Akron
Business and Economics Review, 13, 14-16.
Lammers, H. Bruce (1982), "Effects of Biased
Scanning and Distraction on Cognitive
Responses," Journal of Social Psychology, 116,
99-105.
Lammers, H. Bruce (1982), "Effects of Self-Esteem
and Sex on Participating in a Psychology
Experiment," Journal of Social Psychology,
116, 145-146.
Lammers, H. Bruce (1982), "Cognitive Response
Assessment of the Effects of Humor in
Advertising," in Michael B. Mazis (Ed.),
Proceedings of the 1982 Meetings of the
American Psychological Association, Division
23 (Consumer Psychology), 33-36.
Sharits, Dean and H. Bruce Lammers (1982),
"Perceptions of Models in Television
Commercials," in Bruce J. Walker, William O.
Bearden, William R. Darden, Patrick E. Murphy,
John R. Nevin, Jerry C. Olson, and Barton A.
Weitz (Eds.) An Assessment of Marketing
Thought and Practice: 1982 AMA Educators
Conference Proceedings, Series #48, 52-55.
Lammers, H. Bruce, George Edw. Seymour, and Marilyn
L. Wilkinson (1981), "Source Expertise and
Self-Focused Attention Effects on Biased
Scanning of Advertisements," in Richard Lutz
(Ed.), Proceedings of the Meetings of the
American Psychological Association, Division
23 (Consumer Psychology), 5.
Lammers, H. Bruce, Laura Leibowitz, George Edw.
Seymour, and Judith E. Hennessey (1981),
"Immediate and Delayed Effects of Humor on
Cognitive Responses to Advertising Stimuli,"
paper presented at the meetings of the Western
Psychological Association, Los Angeles. [no
proceedings]
Lammers, H. Bruce and Lee A. Becker (1980),
"Distraction Effects on the Perceived
Extremity of a Communication and on Cognitive
Responses," Personality and Social Psychology
Bulletin, 6 (2), 261-266.
Lammers, H. Bruce and Marilyn L. Wilkinson-Lammers (1980),
"Attitudes Toward Women and Satisfaction with
Sex Roles in Advertisements," Psychological
Reports, 46, 690.
Wolheter, Maralinda (student) and H. Bruce Lammers
(1980), "An Analysis of Male Roles in Print
Advertisements Over a 20-Year Span," in J. C.
Olson (Ed.), Advances in Consumer Research,
Vol. 7, Ann Arbor: Association for Consumer
Research, pp. 760-761.
Lammers, H. Bruce (1980), "A Comparative Analysis of
Three Introductory Marketing Texts," paper
presented at the meetings of the Western
Marketing Educators Association, San Diego.
[no proceedings]
Lammers, H. Bruce (1980), "An Empirical Examination
of Self-Focused Attention Effects on Cognitive
Responses to Advertising Stimuli," in R.S.
Franz, R. M. Hopkins, and A. G. Toma (Eds.),
Proceedings of the Southern Marketing
Association, Lafayette, LA: Southern
Marketing Association, pp. 289-292.
Lineberry, Margaret E., Lee A. Becker, and H. Bruce
Lammers (1977), "The Influence of
Defendant-Juror Attitude Similarity,
Authoritarianism, and Strength of Evidence on
Punitiveness and Attraction," paper presented
at the meetings of the Midwestern
Psychological Association, Chicago. [no
proceedings]
Lange, Karen, Margaret D. Lineberry, Lee A. Becker,
and H. Bruce Lammers (1977), "Sex,
Tear-Jerkers, and Objective Self-Awareness
Effects on Self-Ratings of Crying Behavior,"
paper presented at the meetings of the
Midwestern Psychological Association, Chicago.
[no proceedings]
Lammers, H. Bruce and Lee A. Becker (1975), "The
Interaction of Distraction, Choice, and
Self-Esteem on Attitude Change," paper
presented at the meetings of the Midwestern
Psychological Association, Chicago. [no
proceedings]
Becker, Lee A., Dennis Wright, David Kelley, Stephen
Harkins, Laura Majcher, and H. Bruce Lammers
(1973), "The Effect of Sodium Pentobarbital on
Attraction in the Albino Rat," Animal Learning
and Behavior, 1, 77-80.
Majcher, Laura and H. Bruce Lammers (1973),
"Temporal Factors and the Effects of
Domestication on Rat Behavior," paper
presented at the meetings of the Midwestern
Psychological Association, Chicago. [no
proceedings]
Harkins, Stephen, Laura Majcher, H. Bruce Lammers,
David Kelley, Dennis Wright, and Lee A. Becker
(1972), "The Effect of Nembutal on Attraction
in the Albino Rat," presented at Midwestern
Psychological Association, Cleveland. [no
proceedings]
