Bio of H. B Lammers

H. Bruce Lammers

H. Bruce Lammers received his Ph.D. in Social Psychology with an emphasis in Consumer Psychology from the University of Missouri (1976).

He is Emeritus Professor of Marketing at California State University, Northridge (1977-2013) where he has taught Consumer Behavior, Marketing Research, Marketing Management, International Marketing (Japanese Executive Program), Internet Marketing, and Marketing Communications (Graduate only). He received the CSUN Distinguished Professor Award (1981) and has served as Chair of the Department of Marketing (1981-82 & 1987-88 & 2008-09). He received the Marketing Educator of the Year Award from the international Marketing Educators' Association in 2002 and the Lifetime Contribution Award from the international Marketing Educators' Association in 2015..

Prior to joining CSUN, he taught Business Statistics and Systems Analysis at Georgia College; Applied Psychology at Columbia College; and, Medical Statistics at the Behavioral Science Research Section of the University of Missouri Medical Center. He has also been a visiting professor at Claremont Graduate School, where he taught Consumer Behavior.

His primary research interests are in consumer perception, social cognition, and persuasion. He has published in the Journal of Marketing Research, Personality and Social Psychology Bulletin, Journal of Social Psychology, Journal of Consumer Marketing, Journal of Product and Brand Management, Advances in Consumer Research, European Advances in Consumer Research, Psychological Reports, Journal of Business Research, Journal of Marketing Education, Animal Learning & Behavior, Perceptual & Motor Skills, and the British Journal of Social Psychology, Journal of College Teaching & Learning, Journal of Education for Business, Journal of Disability Policy Studies, and others.

He was President of the Southern California Professional Chapter of the American Marketing Association (SCAMA) in 1984. He has served as Secretary-Treasurer of the Western Marketing Educators' Association and of the Consumer Psychology Division of the American Psychological Association.

He has been a consultant to the Japan Franchise Association (Tokyo), Ford Motor Company, Carnation, Leslie Pools, Universal Studios, Johnston's Yogurt, and others.

In 1981 and 1995-2000 he served as a baseball coach for the Los Angeles Recreation and Parks 8-10, 11-12, and 13-15 year-olds leagues. Thanks primarily to the formidable pitching of his son, Chris, his coaching record has been hugely successful.

His wife, Marilyn, is Emeritus Associate Professor of Business at Glendale Community College. Their oldest son, Alan, earned his Master's in engineering from the University of California, San Diego and his MBA from the University of Michigan. Alan was with strategic planning for Ford Motor in Detroit and with Ricardo Consulting of London whose clients include Formula 1 Racing, John Deere, Caterpillar, and others. Alan races experimental automobiles around test tracks in Michigan, Florida, and Belgium.[green envy]. Alan and his wife, Cheryl, live in the suburbs of Detroit with their beautiful daughter, Haley and handsome son, Kyle. Alan's younger brother, Bryan, received his Bachelor's in English from UCLA and was CFO and MIS Manager for Gramici's in Ventura. He is currently owner and operator of a B-to-B internet fulfillment company in Oxnard. Bryan and his wife, Sandy, have a handsome young son, Cameron, a lovely daughter, Eryn, and a vocal young man, TJ. Last, but not least, Chris, the youngest and best looking of the three brothers (according to him), is a 29-year old Brooklyn/LA jazz drummer whose old band, MDP, has performed at the Whiskey and elsewhere. He was a percussionist in CSUN's Jazz A Band which did a stint in Germany and France. He can be found in jazz clubs jam sessions all around town when he is not serving as the lead drummer on Holland-America and Royal Caribbean cruises. He batted .400 for the Northridge Parks and Recreation All-Stars in the summer of '97 and in '99 was one of the key pitchers who led Northridge to the furthest it had ever gone in Los Angeles City tournament history.

Go to: Lammers' Research Activity and Publications
Go to: Department of Marketing Home Page

Go to: Lammers' Home Page