H. Bruce Lammers received his Ph.D. in Social Psychology with an
in Consumer Psychology from the University of Missouri (1976).
He is a Professor of Marketing at California State
Northridge (CSUN) where he has taught Consumer Behavior, Marketing
Marketing Management, International Marketing (Japanese Executive
Internet Marketing, and Marketing Communications (Graduate only). He
received the CSUN Distinguished
Award (1981) and has served as Chair of the Department of Marketing
& 1987-88 & 2008-09). He received the Marketing Educator of the
Award from the international Marketing Educators' Association in
Prior to joining CSUN, he taught Business Statistics and Systems
at Georgia College; Applied Psychology at Columbia College; and,
Statistics at the Behavioral Science Research Section of the University
of Missouri Medical Center. He has also been a visiting professor at
Graduate School, where he taught Consumer Behavior.
His primary research
interests are in consumer
perception, social cognition, and persuasion. He has published in the Journal
of Marketing Research, Personality and Social Psychology Bulletin,
of Social Psychology, Journal of Consumer Marketing, Journal of Product
and Brand Management, Advances in Consumer Research, European Advances
in Consumer Research, Psychological Reports, Journal of Business
Journal of Marketing Education, Animal Learning & Behavior,
& Motor Skills, and the British Journal of Social Psychology,
Journal of College Teaching & Learning, Journal of Education for
Business, Journal of Disability Policy Studies, and
He was President of the Southern California Professional Chapter of
the American Marketing Association (SCAMA) in 1984. He has served as
of the Western Marketing Educators' Association and of the Consumer
Division of the American Psychological Association.
He has been a consultant to the Japan Franchise Association
Ford Motor Company, Carnation, Leslie Pools, Universal Studios,
Yogurt, and others.
In 1981 and 1995-2000 he served as a baseball coach for the Los
Recreation and Parks 8-10, 11-12, and 13-15 year-olds leagues. Thanks
to the formidable pitching of his son, Chris, his coaching record has
His wife, Marilyn, is an Associate Professor of Business at
College. Their oldest son, Alan, earned his Master's in engineering
the University of California, San Diego and his MBA from the University
of Michigan. Alan was with strategic planning for Ford
in Detroit and is now with Ricardo Consulting of London whose clients
include Formula 1 Racing, John Deere, Caterpillar, and others.
Alan races experimental automobiles around test
in Michigan, Florida, and Belgium.[green envy]. Alan and his
Cheryl, live in the suburbs of Detroit with their beautiful daughter, Haley
and handsome son, Kyle.
Alan's younger brother, Bryan, received his Bachelor's in English from
UCLA and was CFO and MIS Manager for Gramici's in Ventura. He is
currently owner and operator of a B-to-B internet fulfillment company
in Oxnard. Bryan and
wife, Sandy, have a handsome young son, Cameron,
a lovely daughter, Eryn,
and a vocal young man, TJ.
Last, but not least, Chris, the youngest and best looking of the three
brothers (according to him), is a 28-year old Brooklyn/LA jazz drummer whose old band,
MDP, has performed
Whiskey and elsewhere. He was a percussionist in CSUN's
Jazz A Band which did a stint in Germany and France. He can be found in jazz
clubs jam sessions all around town when he is not serving as the lead
drummer on Holland-America and Royal Caribbean cruises. He batted .400 for the
Northridge Parks and Recreation All-Stars
in the summer of '97 and in '99 was one of the key pitchers who led
to the furthest it had ever gone in Los Angeles City tournament
Go to: Lammers'
Research Activity and Publications
Go to: MKT304 Introduction to Marketing Management Home Page--Lammers
Go to: MKT304BH Introduction to Marketing Management (Honors Section) Home Page--Lammers
Go to: MKT348
Consumer Behavior Home Page--Lammers
Go to: MKT448
Internet Marketing Home Page--Lammers
Go to: MKT346 Marketing Research Home Page--Lammers
Go to: Department of
Go to: Lammers'