David S. Ackerman

david.s.ackerman@csun.edu • (818) 677-2458 • JH 4132

David received his BA at the University of Chicago, his MBA at the University of Texas at Austin and his Ph.D. at the USC.  He has taught at Loyola Marymount University and USC before joining the faculty in 1998.  Before entering academia, David worked in business as a marketing manager for a Hong Kong based company and as a consultant for overseas investment.  He enjoys teaching and working with students. David’s areas of research interest in marketing include social influence, emotions and cross-cultural study.  His work includes:

• Ackerman, David, Barbara Gross and Lars Perner (2000), “Preparing for the Future: Shifting Students Focus From What Has Been Done to What Can Be Done,” Special Session at Western Marketing Educator’s Conference.
• Tellis, Gerard, David Ackerman and Rajesh Chandy (1999), “Diversity of Marketing Journals,” Journal of Marketing Research, 36 (February), 120-131.
• Ackerman, David and Gerard Tellis (1999), “Flirting, Smelling and Tasting: The Effects of Culture on Shopping Behavior,” Seventh Cross-Cultural Consumer and Business Studies Research Conference.
• Ackerman, David, Deborah MacInnis and Valerie Folkes (1999), "Social Comparisons of Possessions: When It Feels Good and When It Feels Bad," Association for Consumer Research Conference.
• Fisher, Robert and David Ackerman (1998), “The Normative Effects of Group Need and Promised Recognition on Volunteer Participation,” Journal of Consumer Research 25 (December), 262-275.
• Ackerman, David (1997), Consumer Behavior Textbook Testbank, Houghton Mifflin Company.
• Fisher, Robert and David Ackerman (1997), "Motivating Volunteer Behavior," presented at the AMA Doctoral Symposium.
• Fisher, Robert and David Ackerman (1996), “A Self-Presentational View of Volunteer Recognition: Better to Be a Winner or Help a Loser,” presented at the annual USC-UCLA-UCI research colloquium.
• Ackerman, David and Gerard Tellis (1995), “The Effect of Culture on Learned Behaviors in Marketing,” presented at the AMA Doctoral Symposium
• Tellis, Gerard, David Ackerman and Rajesh Chandy (1994), "Character, Consistency, and
  Diversity of Major Marketing Journals," paper presented at the annual USC-UCLA-UCI research colloquium.
• Ackerman, David and Gerard Tellis (1994), “Touching, Feeling and Flirting: The Effects of Culture on Price and Price Behavior”  presented at the annual TIMS/ORSA Conference
• Tellis, Gerard, David Ackerman and Rajesh Chandy (1993), “Diversity of Marketing Journals,” presented at the AMA Winter Conference

David is a member of several professional organizations.  He also currently works with foreign scholars through the China Institute at CSUN.  David and his wife enjoy mountain climbing, cooking and learning foreign languages.