Phase I - Planning
- Establish the Hypothesis
- Understand the Financial Constraints
- Plan the Materials/Resources
- Set the Sampling Frame
Phase II - Questionnaire Construction
- Draft Questions (Face Validation)
- Constructing Questionnaire (Construct Validation)
- Pre-Testing (Criterion Validation)
- Final Questionnaire Preparation
Phase III - Data Collection
- Training the Interviewers
- Briefing the Interviewers
- Interviewing Respondents
- Controlling Quality
Phase IV - Data Analysis
- Verifying the response ranges
- Coding the data (creating codebook)
- Processing the data
- Analysing the data
- Reporting the findings