Project 4

    The purpose of this project was to see how the shape and color of a package affected smiling, requesting information, and purchasing intent.  Through conducting a randomized 2x2 factorial experiment on SPSS, the only important effect that resulted was the interaction of shape on purchase intention. 

    From the data collected rectangular packages have an advantage over round packages in increasing a consumer's purchase intention (keep in mind this conclusion is only for the data supplied by Professor Lammers).

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