Valley Nonprofit Resources

  • San Fernando Valley vista, Valley Nonprofit Resources

Welcome to Valley Nonprofit Resources

Celebrating 15 Years of Service to Valley Nonprofits!

Established in 2007, Valley Nonprofit Resources offers both information and services to strengthen the 4,300 nonprofit organizations in the San Fernando Valley region of Los Angeles. Welcome to VNR's website! Click on the buttons above and at the top to access many resources that can help you increase the effectiveness of your nonprofit. VNR is a program within the Center for Southern California Studies, at California State University Northridge.

October 2015 VNR Workshop at Strength United Featured Events
04/07/21 - Canoga Park Recovery Roundtable
04/014/21 - Burbank/Glendale Recovery Roundtable
04/15/21 - Reseda Recovery Roundtable
05/11/21 - Succession Planning and Pandemic Recovery
05/18/21 - The Road Back to Live Fundraising Events

Featured Publications
(visit Library for a complete list)
2020 Resource Directory for Nonprofit Capacity Building in Los Angeles County (.pdf) New.




October 2015 VNR Workshop at Strength United. ;Photo (above) of the San Fernando Valley courtesy of Randy Witt Productions.

Video Podcast

VNR’s Executive Director Dr Thomas Backer talks about the history of Valley Nonprofit Resources, and what kinds of services VNR offers, in this 12-minute podcast hosted by BigMediaUSA (bmbc.tv).


In the News

Canoga Park Recovery Roundtable As we come slowly out of the worst of the pandemic, people, organizations and communities all need to deal with the trauma that the last year has created for many. Isolation, grief, financial loss, unwanted changes and uncertainty all are part of this trauma. Successful recovery includes helping people understand and cope with their emotional and physical reactions. This event will help nonprofit leaders in Canoga Park explore how a positive approach to handling trauma can be part of recovery. It will begin with some suggestions from Alejandra Sandoval, MPH, CHES of Strength United, an expert on coping with trauma - followed by brainstorming and discussion by all participants about how to handle trauma in their own nonprofits, and how they might work together on recovery challenges with other nonprofits in Canoga Park. It is co-sponsored by Valley Nonprofit Resources, the Institute for Community Health & Wellbeing, and Strength United - all part of CSUN. Neighborhood Partners in Action also is a co-sponsor, and the Roundtable is part of the VNR Recovery Initiative. It is free of charge and will be held Wednesday, April 7, 2021 from 4-5:30 pm. To register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Burbank/Glendale Recovery Roundtable As we come slowly out of the worst of the pandemic, people, organizations and communities all need to deal with the trauma that the last year has created for many. Isolation, grief, financial loss, unwanted changes and uncertainty all are part of this trauma. Successful recovery includes helping people understand and cope with their emotional and physical reactions. This event will help nonprofit leaders in Burbank and Glendale explore how a positive approach to handling trauma can be part of recovery. It will begin with some suggestions from Alejandra Sandoval, MPH, CHES of Strength United, an expert on coping with trauma - followed by brainstorming and discussion by all participants about how to handle trauma in their own nonprofits, and how they might work together on recovery challenges with other nonprofits in Burbank or Glendale. It is co-sponsored by Valley Nonprofit Resources, the Institute for Community Health & Wellbeing, and Strength United - all part of CSUN. The Burbank and Glendale Nonprofit Executive Directors Coalitions also are co-sponsors, and the Roundtable is part of the VNR Recovery Initiative. It is free of charge and will be held Wednesday, April 14, 2021 from 4-5:30 pm. To register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Reseda Recovery Roundtable As we come slowly out of the worst of the pandemic, people, organizations and communities all need to deal with the trauma that the last year has created for many. Isolation, grief, financial loss, unwanted changes and uncertainty all are part of this trauma. Successful recovery includes helping people understand and cope with their emotional and physical reactions. This event will help nonprofit leaders in Reseda explore how a positive approach to handling trauma can be part of recovery. It will begin with some suggestions from Alejandra Sandoval, MPH, CHES of Strength United, an expert on coping with trauma - followed by brainstorming and discussion by all participants about how to handle trauma in their own nonprofits, and how they might work together on recovery challenges with other nonprofits in Burbank or Glendale. It is co-sponsored by Valley Nonprofit Resources, the Institute for Community Health & Wellbeing, and Strength United - all part of CSUN. The Reseda Community Network also is a co-sponsor, and the Roundtable is part of the VNR Recovery Initiative. It is free of charge and will be held Thursday, April 15, 2021 from 4-5:30 pm. To register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Succession Planning and Pandemic Recovery Preparing for planned or unplanned succession of nonprofit Executive Directors, as well as key Board members and - for larger nonprofits - senior staff, always has been important.  Smart nonprofits have written, Board-approved plans for succession, even if change may be (or seem to be!) far off into the future. Such plans are even more important at this time, when most nonprofits are wrestling with how to recover full functioning in everything from services to community outreach to fundraising. This free workshop will explore succession planning from multiple perspectives - how to stay prepared through regular organizational assessment, how financial management needs to be addressed, how to deal with the psychological stresses of transition, and the impact of succession on the nonprofit’s strategic plan. Speakers will be Lydia Floyd, CEO, Simple Data Nonprofit Consulting (and also ED of a small nonprofit); and Janet Levine, principal of Janet Levine Consulting and also VNR’s Senior Consultant. VNR Executive Director Dr. Thomas Backer will moderate the session. The workshop is part of the VNR Recovery Initiative. The workshop will be held on Tuesday, May 11, 2021 from 4-5:30 pm by Zoom. To register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

The Road Back to Live Fundraising Events In March 2020 nonprofit organizations started making a frantic pivot to virtual events and then spent the rest of the year scrambling up the steep learning curve that comes with online fundraising. This year brings the new challenge of deciding how to comfortably transition back to live events, and these decisions must be made without much clarity as to when this can happen and what the new landscape of safe in-person gatherings will look like. This free 90-minute workshop, led by 20-year nonprofit event producer A.J. Steinberg of Queen Bee Fundraising, will share some of the best options for transitioning back to live events, how to gauge stakeholders' comfort levels for live gatherings, what parts of virtual events are here to stay, and why hybrid events are not a great option. The event will be held Tuesday, May 18, 2021 4-5:30 pm by Zoom. To register, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Sustained Collaboration Network The Sustained Collaboration Network offers a catalog of resources for nonprofits interested in learning more about the strategies of sustained collaboration. Resources include Tools & Templates for nonprofits to use to determine readiness for collaboration, Background Reading and News & Events. For more information, visit the  Sustained Collaboration Network website.. For assistance in the Los Angeles area, contact the Nonprofit Sustainability Initiative at NSIProjectManager@gmail.com.

Fair Pay for Southern California Nonprofits: The 2021 Compensation & Benefits Survey After many years of conducting an annual survey for Northern California nonprofits, Nonprofit Compensation Associates is conducting its first Southern California survey, Fair Pay for Southern California Nonprofits. While there is no cost to participate in the survey, there is a cost to access the results. Details about the scope, timing, cost and history of the survey can be found at the Southern California Nonprofits website.. The survey will be open for participation through Friday, April 23. Participate in the survey.

Influencer Marketing for Nonprofits Want to make good use of the power of influencer marketing to promote your nonprofit? In this article, Lilian Sue describes what influencer marketing is and shares detailed information about the types of influencers and how nonprofits can form partnerships with them. To access this article, visit the Influencer Marketing for Nonprofits webpage..

American Nonprofit Academy The mission of the American Nonprofit Academy is to bring education, leadership, connectivity and collaboration to the nonprofit community. Its vision is to educate and connect stakeholders in the nonprofit community with low-cost educational opportunities and their values orient communities towards building sustainable approaches to philanthropy. Its newsletter provides nonprofit news highlights, national and local nonprofit news, and The Nonprofit Show, a daily live program. To learn more about the American Nonprofit Academy and sign up for the newsletter, visit the  American Nonprofit Academy website.


VNR Recovery Initiative – Special Resources

VNR Recovery Initiative Launched in July 2020, the CSUN Valley Nonprofit Resources Recovery Initiative (VRI) is aimed at helping San Fernando Valley nonprofits respond to the challenges of recovery as Los Angeles more fully re-opens after the pandemic lockdown. A dozen free Zoom educational workshops have been offered, and more are planned, on topics ranging from strategic re-structuring to digital strategies for fundraising. Recovery Roundtables in specific communities (Burbank, Glendale, Canoga Park and Reseda, with more to come) offer a chance for local nonprofits to explore recovery challenges like all the trauma (staff, volunteers, clients and communities) the pandemic has created, and how they might work together. Technical assistance to selected Valley nonprofits also is being offered, along with TA and education focused on anti-racism strategies for nonprofits (supported by grants from The California Wellness Foundation, and offered by CSUN Professor Allen Lipscomb, consultant to VNR). A survey of recovery challenges and opportunities is being conducted in Spring 2021, supported by a grant from the Community Foundation of the Valleys. VRI is supported by grants from California Community Foundation, Joseph Drown Foundation, Dwight Stuart Youth Fund, Ralph M. Parsons Foundation, Weingart Foundation and Wells Fargo. For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or ashley.wright.2@csun.edu.

Safer at Work Los Angeles Reopening Los Angeles County safely will require active participation from every business owner, employee and customer. Safer at Work LA acts as a resource hub for businesses, employers, workers, and residents as everyone seeks to achieve a shared goal of getting Los Angeles back to work safely. The resources on this site are free to use and designed to help businesses across the County communicate to their employees, partners and clients the critical steps they are taking in order to operate as safely as possible during the COVID-19 pandemic. For more information and to access these resources, visit the Safer at Work Los Angeles website.

LAEDC's Community Connectory The Los Angeles County Economic Development Corp.'s Community Connectory provides resources for small businesses, nonprofits and vulnerable residents during this pandemic. To access the directory, please visit the LAEDC's Community Connectory (website).

COVID-19 Recovery: Preparing Your Organization and Volunteer Program Identifies four phases of disaster management as well as the five steps for nonprofit recovery planning. To access this article, please visit the COVID-19 Recovery: Preparing Your Organization and Volunteer Program (website).

Resource Articles These eight brief articles provide a range of ideas that can be used by nonprofit Boards and staff to brainstorm about how to deal with the challenges and opportunities the coronavirus pandemic presents.  From fundraising to information-gathering through a survey, to focusing on the most important nonprofit objectives and constituencies, to thinking outside the box about mission and operations, these thought pieces can help Valley nonprofits mobilize their own creativity and determination.  

  1. Charitable Giving in Crisis? What Non-Profits Can Learn From COVID-19 (Part 1)
  2. Charitable Giving in Crisis? What Non-Profits Can Learn From COVID-19 (Part 2)
  3. How Nonprofits Can Survive Today’s Health Crisis, Part 1
  4. Learning How Nonprofits Can Survive COVID-19, Part 2
  5. Learning How Nonprofits Can Survive COVID-19, Part 3
  6. Nonprofit Innovation for a Post-Crisis Future
  7. 8 Steps Nonprofits Should Take Now to Survive the Pandemic Fallout
  8. Reimagine Your Nonprofit to Survive the Crisis