Established in 2007, Valley Nonprofit Resources offers both information and services to strengthen the 4,300 nonprofit organizations in the San Fernando Valley region of Los Angeles. Welcome to VNR's website! Click on the buttons above and at the top to access many resources that can help you increase the effectiveness of your nonprofit. VNR is a program within the Institute of Social and Behavioral Sciences, at California State University Northridge.
Welcome to Valley Nonprofit Resources
03/15/23 - Increasing Mental Health and Wellbeing in the Nonprofit Workplace
February 2023 Featured Publications
October 2015 VNR Workshop at Strength United. ;Photo (above) of the San Fernando Valley courtesy of Randy Witt Productions.
In the News
CSUN’s College of Social & Behavioral Sciences is pleased to announce that, effective January 1, VNR Founder/Executive Director Dr. Thomas Backer and Retired CSUN Social Work Professor Dr. Alejandra Acuna have become Co-Executive Directors of Valley Nonprofit Resources. This is part of a planned transition that we’ve been working on for some time, and will lead to Dr. Acuna becoming Executive Director on January 1, 2024, with Dr. Backer succeeding former LA City Councilwoman Joy Picus as VNR Advisory Board Chair. VNR is an important part of the College’s outreach to the San Fernando Valley community.
Yan Searcy, PhD
Dean, CSUN College of Social & Behavioral Sciences
Increasing Mental Health and Wellbeing in the Nonprofit Workplace As in all workplaces, staff in nonprofit organizations can benefit from five interventions presented in a new Surgeon General’s report - protection from harm, connection and community, work-life harmony, mattering at work, and opportunity for growth. In this free workshop, VNR Co-Executive Director Dr. Alejandra Acuna, who’s also a licensed clinical social worker, will discuss how to integrate these essentials into the operations of nonprofit workplaces of all sizes - to increase worker and volunteer mental health and wellbeing. She’ll also present a brief case study and offer key questions about the practicalities of how to do this. The workshop will be offered on Zoom, Wednesday, March 15, 2023 from 4-5:30 pm. Register for this Event.
New VNR Publication on Evaluating DEI/Antiracism Activities Over the last five years, VNR has partnered with CSUN Social Work Professor Allen Lipscomb to provide education and technical assistance on Diversity Equity and Inclusion (DEI) and antiracism to nonprofits in the San Fernando Valley. Some of these nonprofits now have successfully developed and implemented policies and programs on antiracism and DEI. In September 2022 Dr. Lipscomb conducted an educational workshop for all the VNR clients he’s served, focused on evaluating DEI/antiracism activities - to promote both accountability and sustainability. From the content of that workshop, and with significant assistance from an Advisory Committee of local nonprofit leaders of color, VNR created a publication on this topic which now is ready for sharing with the nonprofit and philanthropic communities. Its development was supported in part by The California Wellness Foundation and the California Community Foundation. Download a free copy of this publication (.pdf).
Valley Nonprofit Resources recognizes and acknowledges the Sesevitam, the first people of this ancestral and unceded territory of Sesevenga that is now occupied by our institution; and it honors their elders, past and present, and the Sesevitam descendants who are citizens of the Fernandeño Tataviam Band of Mission Indians. VNR recognizes that the Sesevitam are still here and is committed to lifting up their stories, culture, and community.
12 Tips For Establishing Telework In Your Nonprofit The last few years have introduced a number of changes in workplaces across the world, with telework in particular proving that it has staying power as well as innumerable benefits for both employers and staff members if introduced with care and proper planning. Implementing telework into a nonprofit organization requires a considerate approach with all stakeholders in mind to achieve success. To help leaders integrate telework into their own organizations, 12 Forbes Nonprofit Council members each share tips that can aid the creation of a more hybrid- or remote-friendly workplace. Access this publication.
How to Use Email Drip Campaigns to Increase Donations Donations from individual supporters are an extremely important part of a diversified fundraising strategy for many nonprofit organizations. Increasing donations is an important goal for most organizations. However, maintaining the right cadence of communication can be difficult. Drip campaigns are an effective tool to ensure that a nonprofit stays top-of-mind with potential donors and past donors throughout the year. Access this publication.
3 Steps to Create a Successful Monthly Giving Program A nonprofit relies on donations to power its day-to-day operations, from providing essential services to the community to launching new programs and events. However, once these donations are received, is everything possible being done to retain donors for the long term? Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year round. One way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to the nonprofit each month. A monthly giving program can help establish a reliable revenue stream for nonprofits. Access this publication.
Bridging the Generation Gap: Why Your Organization Should have an Associate Board (and How to Start One) Nonprofits are missing an opportunity to engage with the next generation of donors. The author argues that while Gen Z make up over half the U.S. population, they account for only 16% of total charitable giving. The upcoming generation is largely an untapped group of donors and volunteers. Associate Boards are an innovative approach to attracting young professionals to a nonprofit. This article presents four steps to getting started. Access this publication.
VNR on Video
See brief overviews of VNR educational workshops and view recordings of them on YouTube.
View VNR Podcasts
(on the podcast channel listing, press Play to listen just to audio, press Watch to see the video)
VNR’s Executive Director Dr Thomas Backer talks about the history of Valley Nonprofit Resources, and what kinds of services VNR offers, in this 2-part, 23-minute podcast hosted by BigMediaUSA.
CSUN Associate Professor of Social Work Allen Lipscomb discusses concepts of anti-racism, and his work for VNR on this topic - both technical assistance and educational workshops, in this 22-minute podcast hosted by BigMediaUSA.
What VNR Workshop Frequent Flyers Say
Over the last 17 years VNR has offered more than 450 free educational workshops. A few frequent flyer participants have attended 20 or more of these events, and here's what several of them have to say about them:
VNR is my favorite contact to learn about resources that help local nonprofits build a strong, lasting foundation; find collaborators; and figure out the best way to tackle any issue. Through VNR's workshops, I learned the importance of sustainable programming, networking, communicating with funders, and strategic planning. I owe our success over the last 10 years of operation, in part, to Tom Backer and VNR!
-Dale Gorman, Executive Director, Kids Community Dental Center
For many years, I have participated in Valley Nonprofit Resources workshops and through them have connected with a wide variety of agency leaders, often sparking collaborations. The workshops provided best practices and other useful information on fundraising, advocacy, governance, marketing, nonprofit laws, board development, succession, sustainability and more.
-Cindy Pease, Executive Director, Musicians at Play Foundation
As a new executive director, VNR was instrumental in providing relevant workshops in an intimate setting that propelled our organization forward.
-Maria Alexander, Center for Living and Learning
San Fernando Community Health Center has found collaboration with Valley Nonprofit Resources very useful over the years. VNR has great insight into the needs of nonprofits in the San Fernando Valley; the workshops we have hosted and/or attended through the years have been informative and well-organized.
-Audrey Simons, San Fernando Community Health Center
VNR Recovery Resources
As we move into recovery from the pandemic, San Fernando Valley nonprofits face many challenges, and also have learned much from the experiences of the last year. These resources can support planning for recovery and may lead to additional online or in-person resources nonprofit leaders may find helpful. Some of the resources are specific to health, human services and youth development nonprofits, but many are likely to be useful regardless of the type of nonprofit.
VNR Recovery Initiative Launched in July 2020, the CSUN Valley Nonprofit Resources Recovery Initiative (VRI) is aimed at helping San Fernando Valley nonprofits respond to the challenges of recovery as Los Angeles more fully re-opens after the pandemic lockdown. More than 20 free Zoom educational workshops have been offered, and more are planned, on topics ranging from strategic re-structuring to digital strategies for fundraising. Recovery Roundtables in specific communities (Burbank, Glendale, Canoga Park, Reseda, North Hollywood, Pacoima and City of San Fernando) offer a chance for local nonprofits to explore recovery challenges like all the trauma (staff, volunteers, clients and communities) the pandemic has created, and how they might work together. Technical assistance to selected Valley nonprofits also is being offered, along with TA and education focused on anti-racism strategies for nonprofits (supported by grants from The California Wellness Foundation and California Community Foundation, and offered by CSUN Professor Allen Lipscomb, consultant to VNR). A survey of recovery challenges and opportunities was conducted in Spring 2021, funded in part by a grant from the Community Foundation of the Valleys (copy available upon request). VRI is supported by grants from Joseph Drown Foundation, Dwight Stuart Youth Fund, Morgan Stanley, Ralph M. Parsons Foundation, UniHealth Foundation, Weingart Foundation and Wells Fargo. For more information, contact VNR at 818/677-2774.
Regularly Updated Information Resources
These online resources provide information updated weekly or monthly on various aspects of the pandemic – nonprofits can sign up for them free of charge.
Center for Nonprofit Management COVID-19 Resource Center offers a variety of information resources for nonprofits handling the challenges of COVID-19. Visit the Center for Nonprofit Management COVID-19 Resource Center Website
City of LA Mayor’s Office Updates LA City Mayor Eric Garcetti’s office distributes a monthly newsletter including the latest updates on COVID-19, vaccines, opportunities for aid and upcoming events. To sign up for this newsletter, go to www.lamayor.org.
COVID-19 Weekly Update This e-mail is prepared weekly by the SPA 2 Regional Health Office of Los Angeles County, providing a variety of information and announcements related to COVID-19. It is available free of charge by sending an email to SPA2@ph.lacounty.gov including name, organization, and role in the organization.
HelpGuide – Coronavirus & Mental Health Section This free resource contains a number of articles and meditations to help with the mental health challenges of the coronavirus pandemic. It includes a Coronavirus Mental Health Toolkit, and resources specific to a number of problem areas, ranging from burnout prevention to sleep problems to parenting strategies. To access, please visit the Coronavirus Help Home Page.
VCCC’s Weekly COVID-19 Update Each week, Valley Care Community Consortium sends out an email that includes information on the latest COVID-19 developments, including events, in the San Fernando Valley. These resources are focused on health and human services nonprofits in the Valley. To sign up for this newsletter, email: firstname.lastname@example.org.
Virus and the Valley: Newsletter from Senate Majority Leader Robert Hertzberg Every month, Senate Majority Leader Robert Hertzberg publishes a newsletter with the latest information about what is happening in the San Fernando Valley. The newsletter provides updates on Health & Safety (including the vaccine rollout and other Covid-19 resources), Jobs and the Economy, and Valley Life. To sign up for this newsletter, please visit the Senate Majority Leader Robert Hertzberg's website.
A resource specific to youth development nonprofits is updated periodically:
Empower offers a range of COVID-related information and tools specifically for youth development nonprofits, focused on fundraising, and on working with youth. To access, please visit the Empower website.
COVID-19 Recovery: Preparing Your Organization and Volunteer Program Identifies four phases of disaster management as well as the five steps for nonprofit recovery planning. To access this article, please visit the Galaxy Digital Blog.
COVID-19 Resources for California’s Nonprofits CalNonprofits has compiled a list of resources to support nonprofits and their staff. Topics include Advocacy and Support, COVID-19 Related Funding Opportunities, Federal Resources and Information, California Announcements and Resources (Including Re-Opening Guidance), Employer and Employee Resources, and Resources for Individuals. To access these resources, please visit the CalNonprofits website.
LAEDC's Community Connectory The Los Angeles County Economic Development Corp.'s Community Connectory provides resources for small businesses, nonprofits and vulnerable residents during this pandemic. To access the directory, please visit the Los Angeles County Economic Development Corporation website.
Organizational Race Equity Toolkit The Organizational Race Equity Toolkit from the Washington Race Equity Initiative is more than 100 pages of supportive content specifically aimed at organizational equity and the change processes needed to build it. It includes a host of definitions, worksheets, and frameworks to support assessment and planning. To download a copy of this resource, please visit the JustLead Washington website (.pdf).
Safer at Work Los Angeles Reopening Los Angeles County safely will require active participation from every business owner, employee and customer. Safer at Work LA acts as a resource hub for businesses, employers, workers, and residents as everyone seeks to achieve a shared goal of getting Los Angeles back to work safely. The resources on this site are free to use and designed to help businesses across the County communicate to their employees, partners and clients the critical steps they are taking in order to operate as safely as possible during the COVID-19 pandemic. For more information and to access these resources, please visit the Safer at Work LA website.