Valley Nonprofit Resources

  • San Fernando Valley vista, Valley Nonprofit Resources

Valley Nonprofit Resources

Welcome to Valley Nonprofit Resources

Established in 2007, Valley Nonprofit Resources offers both information and services to strengthen the more than 4,800 nonprofit organizations in the San Fernando Valley region of Los Angeles. Welcome to VNR's website! Click on the buttons to your left and at the top to access many resources that can help you increase the effectiveness of your nonprofit. VNR is a program within the Center for Southern California Studies, at California State University Northridge.

October 2015 VNR Workshop at Strength United

Featured Events
11/9/2017-Fight, Flight, or Freeze? Nonprofit Survival Strategies during Times of Uncertainty
12/8/2017-Using Film to Change Attitudes About Homeless People
VNR Workshop Series-Living in the Digital World: Nonprofit Fundraising, Marketing and Public Relations (see dates below)
Featured Publications
(visit Library for a complete list)
2017 Resource Directory for Nonprofit Capacity Building in Los Angeles County (.pdf)  Note: New Edition Available

October 2015 VNR Workshop at Strength United. ;Photo (above) of the San Fernando Valley courtesy of Randy Witt Productions.

In the News

VNR Workshop Series - Living in the Digital World: Nonprofit Fundraising, Marketing and Public Relations

Tuesday, November 14, 2017 4:00 pm – 6:00 pm

Public Relations in the New Media World In the 21st century new media world, nonprofits have many PR options beyond the classic press release. Simple digital conversations among peers can capture a higher Google ranking than a mainstream media publication. It's less about managing information flow and pushing content - and more about creating content, networking and engagement. The digital age makes it faster, free, highly accessible and more effective for a nonprofit. This free workshop, led by corporate and nonprofit PR and fundraising consultant David Berkus, will identify new ways to effectively get the message out - with credibility to many targets and with ease and consistency.

Tuesday, December 5, 2017 4:00 pm – 6:00 pm

The ABC’s of Digital Fundraising Online fundraising is often more cost-effective than direct mail and events, and donors increasingly say they prefer to donate online. This free workshop led by digital fundraising consultant Arlene Zeichner will help nonprofits learn how to use e-mail, websites, social media (especially Facebook) and Google’s free AdWords to reach current and potential donors.  Participants are encouraged to bring their laptops for this hands-on workshop.

For more information and to register please contact Ashley Wright, (818) 677-2774 or

How Advocacy Can Help Your Nonprofit Fundraise Success with government grants and contracts can be increased by strategic use of advocacy approaches - nonprofits can interact with government and elected legislators, or they can be supported indirectly by community advocates.  This free workshop will discuss how such advocacy can be part of an overall fundraising strategy.  Nonprofits also may be able to attract new foundation or individual donors who view the organization’s mission through a policy lens.  And advocacy can help establish a nonprofit as a thought leader - inspiring donors and boosting credibility with various public officials.  Including current events and policy issues in a nonprofit’s communications to its constituents and funders can help, too - some nonprofits are having success with “rage fundraising,” strategies focused on connecting with donors’ outrage about the current political situation.  All these approaches will be discussed in a lively format led by Larry Kaplan, principal of Larry Kaplan Consulting, who provides both fundraising and advocacy services for nonprofits and associations.  The workshop will be held on Thursday, November 2, 2017 from 4-6 pm in Van Nuys. For more information and to register, please contact VNR Project Coordinator Ashley Wright at 818/677-2774 or

Fight, Flight, or Freeze?  Nonprofit Survival Strategies During Times of Uncertainty How are nonprofit leaders responding to all the uncertainty in the current funding and political environment? CSUN Associate Professor Jodi Brown has conducted in-depth interviews with Executive Directors of San Fernando Valley nonprofits, and will report her study’s findings at a meeting of the Valley Providers Collaborative on Thursday, November 9, 2017 12-1:30 pm at Cri-Help in North Hollywood (just one year after the election of President Trump!). Some ED’s have made a conscious decision to “stay the course” and see what happens next; others felt distress about the current environment but were uncertain about the next strategy to use in going forward to serve their vulnerable clients. This presentation is co-sponsored by Valley Nonprofit Resources and Valley Care Community Consortium. The presentation is free of charge, and a low-cost lunch is available. For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or

Using Film to Change Attitudes About Homeless People CSUN Professor Luciana Lagana has created a documentary film featuring interviews with the Executive Director of the San Fernando Valley Rescue Mission, and with individuals from different walks of life who used to be homeless.  The film is part of a research study exploring how to enhance attitudes of CSUN students towards people who are homeless.  Professor Lagana will show excerpts from the film and discuss the preliminary findings from her research.  Sponsored by Valley Nonprofit Resources and co-sponsored by Valley Care Community Consortium, the presentation is free of charge and complimentary lunch will be provided.  It will be held in the Whitsett Room, 4th floor of Sierra Hall on the California State University Northridge Campus, on December 8, 12-1:30 pm.   For more information, contact VNR Project Coordinator Ashley Wright at 818/677-2774 or