How to Launch a Legacy Society Program: Strengthen Your Planned Giving

Launching a legacy program is essential to building out a nonprofit’s planned giving program. Legacy programs are a strategy to promote planned giving and to remind or show donors that a nonprofit accepts planned gifts. Through a legacy program, a nonprofit can better steward donors, sometimes resulting in unanticipated planned gifts. This workshop will cover the strategies for how to build and strengthen a “legacy society” as a way to market and retain more planned gifts for a nonprofit.