How to Launch a Legacy Society Program: Strengthen Your Planned Giving

Launching a legacy program is essential to building out a nonprofit’s planned giving program. Legacy programs are a strategy to promote planned giving and to show donors that a nonprofit accepts planned gifts. Through a legacy program, nonprofits can steward donors and may connect with unanticipated planned gifts. This workshop will cover a number of strategies for how to build and strengthen a legacy society as a way to market and retain more planned gifts for the organization.