The Hidden Power of Donor Surveys

Fundraisers often suffer from a lack of curiosity about their donors and so many donations are from people who they know very little about. Fortunately, research shows that donors actually like it when recipients ask them questions about themselves and how they feel about an organization. Knowing that information can also be invaluable in guiding donor communication efforts. This session is for those just now discovering the power of donor surveys or those simply looking to up their game.