Wednesday, March 11, 2015 - 12:00pm to 1:00pm
Location:Join us for another lively book group. This month's selection, "Predictably Irrational", by Dan Ariely, is sure to stimulate spirited and thought-provoking discussions. Attendance at every meeting - or having read the entire book - is not required for participation.
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable - making us predictably irrational.
Facilitated by Elizabeth Adams (Undergraduate Studies), Deborah Cours (Marketing), and Melanie Williams (Business Law)
Click here for more information and to register.
Co-sponsored by Faculty Development and Human Resources