STUDENT MARKETING

  • Resources

Resources

Student Marketing & Communications (SM&C) welcomes anyone from the university to use the resources listed below when preparing CSUN communications. We put together a list of university-wide graphic and writing guides and supplemental guides developed by SM&C. In addition, you may download a CSUN-branded PowerPoint template.

If you’re a part of the Student Affairs Web content coordinator group, view the information provided for meeting dates, Web-One training sessions and other relevant material.

Style Guides

Proofreading Checklist


1. Check capitals


Ensure that only headlines and proper nouns are capitalized.

2. Check facts


Dates/Times
Locations
Proper Nouns
Titles
Confirm the year/semester has been properly updated. If a day of the week is listed, check a calendar to ensure it is accurate.

3. Hyphens


Check that hyphenation of words meets AP Style (such as compounds: e.g., pre-nursing).
Check end-of-line breaks for correct word breaks. Consult the dictionary.

4. Lists


Check that they are in alphabetical order or in another logical sequence.

5. Numbers


Check that numbers one through nine are spelled out, and numerals are used for 10 and above.
Check consistency if there is a mix of numbers.
Check that numerals are used for addresses, dates, page numbers, decimals, percentages, ages, etc.
Verify accuracy of phone numbers and URLs.

6. Punctuation


Make sure that simple lists do not use the serial comma, unless they include a second conjunction, and check for complex phrases that may need a comma as well.
Make sure every sentence ends with a punctuation mark.
Make sure appropriate online references have quotation marks.
Check for dangling or misplaced modifiers and phrases.
Check punctuation in bulleted lists for consistency.
Check for sentence fragments or run-on sentences.

7. Repetition


Avoid repetitive use of words.

8. Spacing/Layout


Check for consistent spacing between paragraphs, sections, bullets, etc.
After each period, make sure there is one, not two, spaces.

9. Spelling


Check spelling as a unique step, particularly checking words that may have been abbreviated and then spelled out.
Look for transposed, missing or added letters in a word.

10. Check for misuse of common homonyms


its, it’s
our, are
there, their, they’re
to, too, two
your, you’re

11. Verbs


Avoid passive voice.
Check that subjects and verbs agree.
Check that verb tenses are consistent.
Check verb and number agreement.

Reload page to reset check boxes

PowerPoint Templates

The PowerPoint template below includes CSUN-branded slides. Feel free to use the template for work purposes or class presentations.

CSUN PowerPoint template

Web Content Coordinators Group

The Student Affairs Web content coordinators group was formed as a collaborative effort between Student Marketing & Communications (SM&C) and Student Affairs Information Technology (SAIT) to unify the Web and technology priorities under the Division of Student Affairs.

The Web content coordinators group, which is comprised of representatives from every Student Affairs department, first met in 2012 to discuss the division’s transition to Web-One, CSUN’s content management system. The group now meets every other month; meeting dates and upcoming Web-One training sessions are listed below.

  • The next WCC meeting has not been scheduled yet. 
  • Word and PDF Document Accessibility training sessions will resume in January 2015.

Once a website is fully launched in Web-One, the representative is responsible for managing his or her department website updates. If you would like to update your website, email the person listed as your department representative before contacting SM&C or SAIT.

Web Content Coordinator staff members


Department


Representative(s)

Associated StudentsKevin Mojaradi
Career CenterJanice Potzmann
Center on DisabilitiesSean Goggin
Disability Resources and Educational ServicesJoaquin Marinez
Shirley Ruiz
Financial Aid & Scholarship Department

Linda Brignoni
Alain Resurreccion
Mitchell Lieu

International and Exchange Student Center

Marta Lopez
Andréa Marques-Pérez

Klotz Student Health CenterSharon Aronoff
National Center on DeafnessJim Macaluso
Lehuanani Phillips
Erik Essington
Office of Student Involvement and Development
Commencement and Honors Convocation
Matador Involvement Center
New Student Orientation

Augie Garibay
Office of the Vice PresidentRobin Ferguson
Student Affairs Information TechnologyPaul Schantz
Vergil Pascual
Student Housing and Conference ServicesClaire Davis
Keith Blaine
Student Outreach and Recruitment
Student Marketing & Communications
Prospective Students
Testing Center
College Portrait
TRIO
Sasha Martinez
Steven Campos
Melody De Vivero
Judy Li
Talia Martinez
Marieanne Quiroz
Marcos Rodriguez
Katherine Go
University Counseling ServicesVeronica Sullivan
Lily Legarda
Cyndi Norris
University Student UnionSteven Wein