Student Marketing & Communications (SM&C) serves the campus by delivering student-focused university information through print and digital media. Select samples of our work below to get a well-rounded idea of what our team of creative experts can produce. To obtain a printed copy of our publications, email firstname.lastname@example.org.
Portfolio and Publications
Student Marketing & Communications (SM&C) generates digital content for Student Outreach and Recruitment and the university. For more information, check out samples of our digital content below.
SM&C oversees Ask Matty and conducts biannual content updates. Ask Matty is a resource dedicated to answering questions about CSUN. Submit questions by entering them into the Ask Matty search box. If you are not satisfied with the answer or want more details, submit your question directly to our SM&C staff of researchers who will provide you with a personal response.
CSUN mobile app
In collaboration with central Information Technology, SM&C creates content for the CSUN mobile app. The app serves as an additional way to communicate with the community about campus services in an ever-changing technological landscape. Among many features, the app allows you to add or drop classes and pay tuition and fees on the go. With the addition of the tour module, students can now take a self-guided online tour of the campus.
Student Affairs websites
The Web-One content management system is CSUN’s answer to improving the accessibility, navigation and consistency of the university’s web presence. SM&C has worked with Student Affairs departments to transition 23 websites into Web-One. The transition included editing and transferring existing content as well as creating new text and graphics based on the AP Stylebook, university writing style guides, and Web-One and ADA-accessibility standards.
SM&C communicates university-level messages to prospective, applicant, admitted and current students through email campaigns. Students receive emails about their admissions status, reminders to take required tests, invitations to Student Outreach and Recruitment events and technological updates.
The myNorthridge Portal is CSUN’s official web portal for applicant, admitted and current students. It is personalized for each user and designed to provide access to campus resources and services in one convenient location. SM&C regularly updates content in the myNorthridge Portal and its landing pages including student profile articles and academic tips articles that help students navigate college life.
SM&C likes, tweets, posts and pins through CSUN’s official social media accounts. CSUN’s Facebook, Instagram, Snapchat, Twitter and YouTube are avenues to communicate with our 40,000 students about campus news, events, services and activities.
Student Marketing & Communications (SM&C) creates recruitment and marketing publications on behalf of Student Outreach and Recruitment and the university. View our publications below.
The admissions packets welcome newly admitted freshmen and transfer students to the university. Each includes a certificate, a letter and a brochure detailing the next steps for incoming students.
The admissions sheets give practical information for incoming freshmen in an array of languages: English, Spanish and traditional Chinese. The admissions sheets list placement test dates, deadlines and education costs. Each also provides step-by-step information on the application process.
College sheets provide in-depth information about CSUN’s eight academic colleges. Each sheet includes majors, degrees, career options, clubs and organizations.
CSUN mobile app icons and marketing
The CSUN mobile app icons and marketing materials highlight app features, app icon designs and promotional items.
CSUN view book
The CSUN view book provides general university information, including details about the application process, admissions requirements, education costs and campus life.
Matador giveaways promote CSUN by putting students in touch with Matador pride and spirit.
Search pieces are targeted to specific demographics: prospective freshmen and transfer students and international students. Each piece includes information on admissions requirements, the application process, education costs, majors and degrees, student services, housing and campus life.
Social media marketing
Social media marketing materials promote CSUN’s official social media accounts aimed at keeping you connected to the campus.
Style guides and trainings
SM&C supplemental style guides
Since Student Marketing & Communications (SM&C) prepares university information through print and digital formats, our creative experts put together writing and digital style guides to supplement the university-wide use of CSUN’s style guides. Download any of our style guides by selecting the links below.
- Student Affairs Web-One Content Style Guide
- myNorthridge Portal Style Guide and Glossary
- Student Marketing & Communications Style Guide
Web-One style guide training
Student Affairs Web content coordinators receive group training on writing and graphics to implement in their department websites. The training is based on the Student Affairs Web-One Content Style Guide and the Student Marketing & Communications (SM&C) Style Guide. This group training includes an informative presentation and a number of handouts on grammar, punctuation, web accessibility, AP style and common university style guide rules. SM&C also goes over the process of requesting new icons and basic rules for graphics, such as pixels requirements and choosing student-centric themes in banner images.
Web content coordinator Web-One training
In addition to group training, SM&C also provides one-on-one training with Student Affairs web content coordinators. Anyone who is updating the department’s website is welcome to participate — from department representatives to student assistants. These one-on-one meetings can be a supplemental reminder of previous training or a chance to become aware of accessibility training dates provided by the Universal Design Center. It can also be a chance to get specific information on web accessibility, such as links, word usage, document accessibility and other helpful programs.
Student Outreach and Recruitment (SOAR) staff members receive information about how to improve their overall level writing in and out of the workplace. Using a fun and interactive Jeopardy game, SOAR staff learn about email etiquette, homonyms, contractions, sentence clauses, social media tips, university writing styles and Web-One style guides.
To request a training session for you and your team, visit the Trainings page.