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A Shot at Social-Media Fame Lures 50 Million Contenders—and Lorenzo Mitchell

Mr. Mitchell started making electronic music as a kid, but he didn’t see it as a career until later. During his first year studying computer science at California State University, Northridge in Los Angeles, he sketched out what he called “The Plan.” It entailed landing 50,000 Instagram followers and 200,000 YouTube subscribers by the time he was 22. He also hoped to earn $50,000 a year selling beats—musical tracks for songs or other commercial use—and from sponsorship deals tied to his YouTube videos.

The Wall Street Journal

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