Lonnie: We actually have been friends since the 3rd grade. We grew up in a small town called Paso Robles where we played high school basketball together. From there I went to Cal State Northridge where I played D1 basketball and Rob briefly attended fashion school in Downtown LA. During my college days, I was more interested in buying sneakers and customizing them to resell on eBay and to my teammates. Originally, we always talked about doing fashion, which we did for 2 years starting in 2016. Then we transitioned into day to day management, where we saw there was a niche for our knowledge in the gaming space, as well as fashion and tech. A lot of the artists weren't monetizing in other industries besides music, so we leveraged the knowledge we acquired over the years in the gaming space to really help these different artists capitalize on other industries. Now we are a full scale talent agency.
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