“They are outsourcing production, outsourcing distribution and focusing all of their talents on the strategy of the brand,” said Deborah Cours, interim dean at Cal State Northridge and a professor who has taught marketing and business courses.
http://www.leadertelegram.com/Business/From-the-Wire-Business/2017/09/24/Pint-size-powerhouse.html
Leader-Telegram - WI
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Northridge