Finegood could be credited with beginning this tradition. According to the Los Angeles Times, the first “Hollyweed” was created as a class project while he was an art major at Cal State Northridge: he made a scale model, enlisted friends to help him out, and tipped off the media so that images of his handiwork were seen around the world. He also got an A.
http://www.vanityfair.com/news/2017/01/hollyweed-sign-at-it-again
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