Tao "Eric" Hu, Ph.D.

Dr. Tao “Eric” Hu is an Associate Professor of Information Systems (IS) in the Department of Systems and Operations Management (SOM) of DavidNazarian College of Business and Economics, California State University – Northridge (CSUN). He teaches courses such as IS analysis and design, data analytics, and, recently, business Artificial Intelligence (AI) for undergraduate and graduate programs. Dr. Hu’s research focuses on social media innovations, data analytics, IS cross-cultures, and AI applications. Dr. Hu has published studies in leading IS journals such as European Journal of Information Systems, Information & Management, Decision Support Systems, Communications of AIS, ACM Transactions on Software Engineering and Methodology, Journal of Computer Information Systems, Journal of Electronic Commerce Research, Journal of Business Research, Journal of Information Systems Education, among others. Meanwhile, Dr. Hu serves active professional roles in many IS journals and conferences.

Education

  • Ph.D. 2009, University of Memphis
  • M.S. 2002, University of Memphis
  • M.A. 1995, Yangzhou University
  • B.S. 1992, Liaocheng University

Areas of Expertise/Research

  • Dr. Hu teaches courses such as IS analysis and design, data analytics, and recently business Artificial Intelligence (AI) for undergraduate and graduate programs.
  • Research focuses on social media innovations, data analytics, IS cross-cultures, and AI applications.

Selected Publications

  • Zhao, X., Dai, H., Hu. T., Cheng, H. K., & Zhang, P. (2025). Unlocking Big Data Success in the AI-Driven Era: Toward a Unified Theory for Intelligent Decision Support. Decision Support Systems, 194, 114468. https://doi.org/10.1016/j.dss.2025.114468.
  • Yang, B., … and Hu, T. (2025). An Empirical Examination of Organizational Commitment across Psychological Contract Matching Patterns in Information Technology Outsourcing. Information Systems Frontiers, 27, 711–730. https://doi.org/10.1007/s10796-023-10464-9.
  • Tang, Z., Hu, T., and Warkentin, M. (2024). Give to give: The gifting motivation and behavior in the social live streaming service. Journal of Business Research, 185, 114918. https://doi.org/10.1016/j.jbusres.2024.114918.
  • Wang, M., Zhan, J., & Hu, T. (2024). Introducing a Teaching Framework for BDA Curricula with the SAP and ERPsim Games: Pedagogy and Assessment. Journal of Information Systems Education, 35(3), 271-283. https://doi.org/10.62273/GKLQ9635.
  • Hu, T. et al. (2024). The Role of the Espoused Tight Culture in Value Assessment of Social Media Use. European Journal of Information Systems, 33(5), 674-698.https://doi.org/10.1080/0960085X.2023.2226882.

Honors and Awards

  • Nominee for the 2025 CSUN Professor of the Most Significant Impact.
  • Award Winner of Impact Journal Publications 10 times.
  • Grant Candidate of the 2024 U.S.-Japan Foundation.
  • Grant Candidate of the 2024 National Endowment for the Humanities Division of Research Programs.
  • International Fellowships Candidate of the 2024 Japan Society for the Promotion of Science (JSPS).
  • Early Tenure and Promotion (2022).
  • Award of Professor of 2019.