The CTVA major prepares students in academic and creative aspects of the media disciplines through study in one of six options:
Electronic Media Management Option: Operational and management aspects of independent, studio and network electronic media including business structures, personnel, budgets, advertising, sales, research and regulation of the media industries. A minor also is offered in this option.
Film Production Option: Conceptualization, production, directing, editing and distribution of film projects for both entertainment and informational purposes.
Media Theory and Criticism Option: History, theory and critical analysis of the culture of film and electronic media, providing a background for all professional training, with specific preparation for careers in teaching or research.
Multimedia Production Option: Pre-production, production and distribution of digital material for film, television and the World Wide Web. Students acquire effective computer skills to design websites, create streaming audio and video, design and create DVDs, and develop games in the interactive media environment.
Screenwriting Option: Conceptualization, structuring and writing of dramatic and non-dramatic scripts for film, television and new media.
Television Production Option: Pre-production, production and post-production techniques for all television formats—encompassing producing, directing and all other creative aspects of studio and field production.