Robert Gustafson

Robert Gustafson
Professor, Media Management Option Head
Office location:
MZ 194D


1986 - Present

Principal, Robert W. Gustafson, Limited Liability Company. Analyze telecommunications opportunities for investors. Specific duties include supervision of television program / Web site development promotional packages, release forms, budgets, and financial projections.


Director, Entertainment Industry Institute, California State University, Northridge. Create and promote positive cash flow projects with the entertainment community and the university, including the establishment of computer labs for audience research, enhanced focus group data, and on-campus postproduction activities.

1986 - Present

Vice President, Pacific National Investment Corporation. Advise clients on feature film and television program investments. Successful funding includes BRIGHT LIGHTS BIG CITY, BURGLAR, and FATAL BEAUTY.

1988 - 1990

Consultant, TMM Multimedia Co. Thousand Oaks,- California. Researched, wrote and guided promotional strategies for CD-ROM maker.


Station Manager, WRGW-AM, Washington, D.C. Supervised operation of an advertiser supported, university-owned, contemporary hit format radio station.


Ph.D., University of Wisconsin – Madison, 1983. Dissertation entitled, "The Buying of Ideas: Literary Acquisition at Warner Bros." Major emphasis on the economics of the entertainment industry; minor emphasis on business research.

Professional Memberships

Academy of Television Arts & Sciences, Los Angeles peer group. 
National Association of Television Program Executives. 
Museum of Television & Radio.