Interactive_Marketing_Minor from csun mkt on Vimeo.
Overview
The Interactive Marketing minor allows non-marketing majors the opportunity to pursue secondary interests in marketing. This minor is not available to Marketing majors.
Program Requirements
1. Required Core (9 Units)
BUS 104 Introduction to Business (3)*
ECON 160 Principles of Microeconomics (3)*
or ECON 300 Economic Principles and Problems (3)*
MKT 304 Marketing Management (3)
2. Required Upper Division Courses (12 Units)
MKT 350 Consumer Information in the Digital Age (3)*
MKT 356 Marketing Metrics and Insights (3)
MKT 448 Digital Marketing (3)
MKT 459 Social Media Marketing (3)
*Courses that are also GE.