Marketing

Kristen Walker

Kristen Walker
Professor
Email:
Phone:
(818) 677-2040
Office location:
BB4155
Website:

Biography

Kristen L. Walker's research interests merge public policy, technology and marketing to include interactive marketing, social media, retail environments, brand preference, technology-integration, and Internet privacy. Invited to Marquette University to present as the 2017 Kellstadt Speaker and named CSUN’s 2015-16 Jerome Richfield Scholar, her research on how consumers surrender information online is at the forefront of concerns in the digital age. This aligns with her work on privacy information educational campaigns for a $193K grant from the Digital Trust Foundation (2015-16), maintained on a website developed for parents/caregivers, teachers, and youth: YouthPrivacyProtection.org. She designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, its permanence and power in the marketplace. Continuing her work on projects dealing with consumer privacy/protection and youth privacy protection she regularly uses client projects in her courses. She is on the ERB of the Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Consumer Marketing and has published in the Journal of Public Policy & Marketing, Journal of Business Ethics, Marketing Education Review, among others. She encourages great things from all students:

"...for what you learn today, for no reason at all, will help you discover all the wonderful secrets of tomorrow.” 
― Norton Juster, The Phantom Tollbooth

 

· CV Link 

 

JPPM Spring 2016 Issue - PDF icon            Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection 

· 2015-16 Jerome Richfield Scholar "Surrendering Information Through the Looking Glass" Presentation on April 6, 2016: https://youtu.be/469kwy77PvY 

 

CSUN On-Point Links:
      5/13/2016 Online Privacy: Terms and       Conditions May Apply: 
http://www.csuntvnews.com/tag/prof-kristen-walker/

·  3/10/2015 Marketing in the Digital Age: http://sundial.csun.edu/2015/03/csun-on-point-march-10th-2015/