Welcome to the Department of Marketing
By effectively educating our diverse student population to high standards of performance, we prepare students to become productive leaders in marketing specific disciplines. Students are able to apply their skills and knowledge in marketing to an interactive medium such as the Internet – yet every firm, whether it is a manufacturer, retailer, wholesaler or service provider, needs people skilled in marketing to discover, measure and analyze markets; develop and manage products; create and manage advertising; establish coherent pricing policies; and maintain positive customer relations. Student career development is assisted by a required internship to apply and enhance learning.
Twitter is known for its engaging content, social media activists and opinionated users that often reinforce societal trends. There are also those who use Twitter to attack.
These “angry tweeters” can have an oversized impact on a business’s brand identity, according to California State University, Northridge marketing professor Kristen Walker. Read more
California State University, Northridge marketing professor Barbara Gross was honored with the Marketing Educators’ Association (MEA) 2019 Lifetime Contribution Award for her significant and long-term contributions to the organization.
“At MEA, I’ve been around people who really care about marketing education and the scholarship of teaching,” Gross said. Read more
CSUN Marketing professor Dr. Curt Dommeyer honored with Marketing Educators Association (MEA) Lifetime Contribution Award 2018.
CSUN Marketing professor Dr. Walker nominated for "Outstanding Faculty Innovator in Student Success."
The Marketing Educators Association (MEA), awarded the "2017 MEA Marketing Educator of the Year Award” to CSUN marketing professor David S. Ackerman. Read more