Magazine

One Team, One Goal, One Matador

In early February, CSUN Athletics launched a new alumni engagement initiative, “One Team, One Goal, One Matador.” The yearlong campaign focuses on alumni and supporters in Northridge and the greater San Fernando Valley. “Our alumni are among our most loyal fans and supporters. We are fortunate to have 37,000 alums within 5 miles of our university and 98,000 in the San Fernando Valley,” said Brandon E. Martin, director of intercollegiate athletics. “Establishing deeper relationships with CSUN alumni will allow them to be a part of our quest for comprehensive excellence.” Through the campaign, CSUN aims to provide 10,000 individuals in 2017 with meaningful engagement opportunities on and off campus. The initiative encompasses all CSUN sports and invites Valley residents to support the Matadors through attendance, sponsorships, financial support and service. Gas station University 76, on the heavily traveled corner of Nordhoff Street and Lindley Avenue, was the first business to join the campaign, dubbed “the official fuel and store of CSUN Athletics.” University 76 is offering customers a 3-cents-per-gallon discount with a valid CSUN staff, student or alumni identification card (and a station loyalty program card, available at the register). The station will donate that 3-cents-per-gallon to CSUN Athletics. CSUN Athletics branding is also prominently featured on the gas station’s exterior walls. “We are very excited to partner with CSUN Athletics,” said station owner Ken Bagga. “CSUN is the lifeblood of our business, and we are thrilled to give back and support the university.”