CSU CCC Class | Marketing 101: Fundamentals for the Non-Marketing Professional in Higher Ed

This session is offered by the Chancellor's Office, participating with Northridge in a CSU System-Wide Professional & Personal Development Cross Campus Collaboration program.

Colleagues attending this session may hail from the Chancellor’s Office, Channel Islands, Chico, East Bay, Fresno, Humboldt, Long Beach, Monterey Bay, Sacramento, San Bernardino, San Francisco, San Luis Obispo, and Stanislaus.

Description:

You know marketing is helpful but how exactly does it work and what are the benefits?

In this interactive workshop, you'll identify how a solid marketing plan can support and amplify your existing efforts and create an action plan to immediately implement core marketing concepts that benefit your customers and your team. Demystify marketing by utilizing best practices, branding and audience personas to build your marketing toolkit with the goal of making your life easier and increasing the value of the services you provide.

Facilitated by:

Andrea King, and Nicole Aichele

Faculty & Staff – To register for this Workshop/Session:

1. When ready, select the CSU Learn button below.
2. Log into with your myNorthridge Portal credentials.
3. Select the “Register” button.
4. Click on the bullet next to the CSUN HR icon, and select “Submit” to enroll in this session.

CSU Learn

If you require an accommodation to attend this program, please contact Human Resources at x5168 at least seven business days in advance of the program.

Withdraw from Session: If you need to cancel your registration, select the “Self” icon in CSU Learn.  Select “Learning,” then “Registrations.”  Select the box next to the session you need to cancel, and select “Cancel Registration.”  In the next window, select “Confirm Cancellation.”

Return to CSUN's Professional & Personal Development Training Calendar at: http://www.csun.edu/development/training.