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About Us

Division of Student Affairs

The Office of the Vice President for Student Affairs provides strategic leadership and guidance to departments within the Division of Student Affairs and fosters collaborations throughout the university in order to support student success and well-being. The office assists students in navigating campus policies and procedures and is an advocate for services and programs that improve the quality of the student experience. The office plays a central role in promoting student well-being, responsible student behavior and ethical conduct.

Student Outreach and Recruitment

Student Outreach and Recruitment (SOAR) is home to Guest Relations and Campus Tours, Student Marketing & Communications, TRIO programs Upward Bound and Educational Talent Search, Community and Academic Partnerships, and the Testing Center. SOAR provides outreach and recruitment services to students at more than 100 high schools, 22 community colleges, and many middle and elementary schools.

Juana Maria Valdivia

Juana Maria Valdivia, Director
Student Outreach and Recruitment

Juana Maria Valdivia is responsible for managing and supervising the outreach counselors and the Guest Relations and Campus Tours unit within Student Outreach and Recruitment. She provides leadership and guidance for the outreach team and the University Ambassadors program, which includes more than 65 CSUN students who serve as the university's official tour guides. She leads and coordinates various university outreach events to promote college awareness. Juana has worked in the field of higher education for more than 15 years. She obtained a bachelor's in theatre arts and a master's in educational leadership and policy studies from CSUN.